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This article was downloaded by: [University of Alberta]On: 03 October 2014, At: 03:11Publisher: RoutledgeInforma Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House37-41 Mortimer Street, London W1T 3JH, UK

Journal of Hospitality & Leisure MarketingPublication details, including instructions for authors and subscription information:

http://www.tandfonline.com/loi/whmm19

An Exploratory Study into the Purchase Decision

Process Used by Leisure Travelers in Hotel SelectionKenneth E. Chow

a , Judith A. Garretson

b & David L. Kurtz

c

a Assistant Professor of Marketing, Department of Management & Marketing, Kelce School

Business, Pittsburg State University, Pittsburg, KS, 66762b Instructor of Marketing, Harold Walter Siebens School of Business, Buena Vista College,

Storm Lake, IA, 50588c R.A. and Vivian Young Chair of Business Administration, Chairman, Department of 

Marketing and Transportation, College of Business Administration, The University of 

Arkansas, Fayetteville, AR, 72701

Published online: 25 Oct 2008.

To cite this article: Kenneth E. Chow , Judith A. Garretson & David L. Kurtz (1995) An Exploratory Study into the Purchase

Decision Process Used by Leisure Travelers in Hotel Selection, Journal of Hospitality & Leisure Marketing, 2:4, 53-72, DOI:

10.1300/J150v02n04_05

To link to this article: http://dx.doi.org/10.1300/J150v02n04_05

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