Handout content and the main conception of work entry

Communication channels:• TV ads• Handouts• Promoters with handouts and free sam-ples near kinder gardens and schools• Promoters near supermarkets• Direct mail• Advertisement in baby magazines and magazines for mom

Supermarket(fruit sector)

sticker album

stand with bananas in form of banana

branch

promoter

cup with stickers

Supermarket(fruit sector)

Sticker album

Sticker album(zoomed part)

Sticker album(zoomed part)

Stickers

Stickers

Stickers

- only fresh and naturally grown bananas!