Post on 14-Jan-2015
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The Strongest Persuader: YOU
Chinwag Psyche, London, 2014
@DrAaronB
@DrAaronB
What’s the last book you read?
WYSIWYG?WYGINWYS!
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@DrAaronB
ManifestLatent
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ContentProcess
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Today, we are extended…Technology!
enables an extension of the self into the digital world.
Psychology!is the paradigm through which we can understand these extensions.
Motivation!is derived from the unconscious, and is played out through consciousness.
Online Interaction!largely appeals to the outward, performing aspects of the ego.
Persuasion!is both intrasubjective and intersubjective.
@DrAaronB
It’s the psychology, stupid.!
The internal world is comprised of relationships. How one sees themselves How one imagines others see them.
!!Freud’s tripartite psyche is still helpful:
id ego super-ego
!!
Online interaction is the domain of the ego… yet is dictated by unconscious relational forces
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The Relational
Psyche!
The key to Ego fulfilment is the recognition of the other
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–Jessica Benjamin
“To recognise is to affirm, validate, acknowledge, know, accept, understand,
empathise, take in, tolerate, appreciate, see, identify with, find familiar, love”
Recognition
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Self
The Unconscious
SelfEgo
Online Interaction!
Ego
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The Outward Lean
SelfThe
Outward Facing
Ego
Presence Online!
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#Selfie!
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Persuading Ourselves
Image: krzysiekkowalik
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Persona!
“a kind of mask, designed on the one hand to make a definite impression on others, and on the other, to conceal the true nature of the individual”
C.G. Jung
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“False Self”!
“The false self is set up to protect the true self - to respond to challenges in the environment - the false self essentially takes up the role of social compliance.”
D.W. Winnicott
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Appealing to the self means appealing to more than one person
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Super ego
Ego
Id
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We Persuade OurselvesIdentity!
is dependent on the stories we tell ourselves
How we show up!in relation to others fortifies these stories
We are divided!and need to justify our conflicting urges and desires
What we show!is ego based, and ego (tries) to synthesise all our other needs
Persuasion!is both intrasubjective and intersubjective.
@DrAaronB
What’s the last book you read?is not such a straightforward question after all . . .