Post on 19-Jun-2020
Children’s analysis
PSB Annual Report December 2014
Ofcom’s duties
• Ofcom is required to consider whether the PSB services, taken together, include what appears to Ofcom to be “a suitable quantity and range of high quality and original programmes for children and young people.” (s264(6)(h)).
• The Communications Act provides that Ofcom is no longer responsible for ensuring that an individual commercial PSB fulfils a set number of hours of children’s programming.
• It is for PSBs themselves to decide what to deliver in terms of children’s programming, as well as other programme types such as arts programmes: the so-called ‘Tier 3 genres’.
1
2
Notes on the data
PSB channels
– ITV includes GMTV unless otherwise stated. Data for S4C is shown in a separate section, apart from S4C’s children’s output which is included within the children’s section of the report.
– GMTV became Daybreak during 2010; the data relating to both services are labelled as ‘ITV Breakfast’ throughout this pack.
Spend data
– Programme spend represents the total cost of production or acquisition, including rights costs but excluding third party investment. In the case of commissions, it represents the price paid to the independent producer (and therefore includes a mark-up on production costs).
– Trend data showing programme costs over a number of years is given in 2013 prices (i.e. taking account of inflation, using the Consumer Price Index).
Definition of ‘slot time’ vs. ‘running time’
– Output hours are either based on slot time or running time. Slot time includes advertisements, sponsorship breaks and promos whereas running time excludes these minutes from programme output hours analysis. It is stated beneath each chart in this annex whether slot time or running time is used in the analysis.
16.2 16.0
17.6 17.2
16.6
15.7
16.9 16.5
18.3 17.5
16.8 16.4
15.5 15.6
16.9 16.7
16.4
14.9
11
12
13
14
15
16
17
18
19
20
2008 2009 2010 2011 2012 2013
Children
Children 4-9
Children 10-15
Average hours of weekly viewing, by age
Average weekly viewing (hrs, mins)
Source: BARB, 2008-2013.
3
4
17% 15% 15% 14% 14% 12%
22% 21% 20% 19% 18% 18%
10% 10% 12% 13% 13% 13%
10% 12% 12% 13% 13% 15%
41% 42% 40% 41% 42% 43%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Commercial multichannel(e.g. Sky One, Disney)
Commercial PSBs' portfoliochannels
BBC portfolio channels
Commercial PSB channels
BBC One & BBC Two
Source: BARB, Children 4-15, Network.
Cha
nnel
sha
re (%
)
Children’s total weekly viewing, by channel type – Children 4-15: 2008-2013
16.2 16.0 17.6 17.2 16.6 15.7 Average hours/week
5
4% 3% 3% 2% 2% 1% 8% 8% 10% 10% 10% 10%
21% 22% 20% 21% 22% 24%
36% 34% 34% 32% 31% 30%
32% 34% 34% 34% 35% 35%
0%
20%
40%
60%
80%
100%
2008 2009 2010 2011 2012 2013
Adult airtime: all otherchannels
Adult airtime: mainPSB channels
All other children'schannels
CBBC/ CBeebies
Kids airtime: mainPSB channels
Cha
nnel
sha
re (%
)
Children’s total weekly viewing in ‘adult’ and children’s airtime, children 4-15: 2008-2013
16.2 16.0 17.6 17.2 16.6 15.7 Average hours/week
Source: BARB, Children 4-15, Network. Children’s airtime slots taken to calculate ‘Children’s airtime – Main five PSB channels’ vary from year to year and may vary throughout a specific year, therefore approximations have been taken.
6
Dedicated children’s channels, by platform: 2013
Source: BARB 2013/Ofcom broadcaster returns. Reflects channels that were transmitting/part-transmitting during 2013.
Channel ITV Chan
nel 4
GMTV
S4C
CBBC
Cbee
bies
CITV
Baby
TVBa
by Fi
rst TV
Boom
erang
Boom
erang
+1Ca
rtoon
Netw
ork
Carto
on Ne
twor
k Too
Carto
onito
Disne
y Cha
nnel
Disne
y Cha
nnel
+1Dis
ney C
inema
gicDis
ney C
inema
gic +1
Disne
y Jun
iorDis
ney J
unior
Plus
Disne
y XD
Disne
y XD +
1Nic
k Jr
Nick J
r+1
Nick J
r 2Nic
kelod
eon
Nicke
lodeo
n+1
Nickto
ons
Kix!
Kix+
Kix+1
POP
Pop G
irlPo
p Girl
+1Tin
y Pop
Tiny P
op+1
True E
nterta
inmen
t
FreePay
Owner
ITV pl
c, SM
G plc,
UTV p
lc, Ch
anne
l TV p
lcCh
anne
l 4 Co
rpor
ation
ITV Br
eakfa
st Br
oadc
asting
Ltd
Wels
h Fou
rth Ch
anne
l Auth
ority
Britis
h Bro
adca
sting
Corp
orati
onBr
itish B
road
casti
ng Co
rpor
ation
ITV pl
cBa
by Ne
twor
k Ltd
BFTV
Limite
dTu
rner
Broa
dcast
ingTu
rner
Broa
dcast
ingTu
rner
Broa
dcast
ingTu
rner
Broa
dcast
ingTu
rner
Broa
dcast
ingTh
e Walt
Disn
ey Co
mpan
yTh
e Walt
Disn
ey Co
mpan
yTh
e Walt
Disn
ey Co
mpan
yTh
e Walt
Disn
ey Co
mpan
yTh
e Walt
Disn
ey Co
mpan
yTh
e Walt
Disn
ey Co
mpan
yTh
e Walt
Disn
ey Co
mpan
yTh
e Walt
Disn
ey Co
mpan
yVia
com
Viaco
mVia
com
Viaco
mVia
com
Viaco
mCS
C Med
ia Gr
oup L
tdCS
C Med
ia Gr
oup L
tdCS
C Med
ia Gr
oup L
tdCS
C Med
ia Gr
oup L
tdCS
C Med
ia Gr
oup L
tdCS
C Med
ia Gr
oup L
tdCS
C Med
ia Gr
oup L
tdCS
C Med
ia Gr
oup L
tdCS
C Med
ia Gr
oup L
td
PSB main channels
PSB children’s channels
Commercial children’s channels
Share of viewing to the children’s genre, by channel group: 2008 vs. 2013
7
Source: BARB. Children 4-15, 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Based on total minutes of viewing to the genre.
12% 4%
11% 4%
15% 2%
27% 33%
27% 34%
27%
32%
6% 8% 6% 8% 5% 7%
55% 56% 56% 54% 53% 60%
0%
20%
40%
60%
80%
100%
2008 2013 2008 2013 2008 2013
Other multichannels
Commercial PSBs'portfolio channels
BBC portfolio channels
Main Five PSB channels
Children Children 4-9 Children 10-15
4.3 4.3 6.3 6.2 2.5 2.3 Hours per child/week
8
PSB spend, children’s genre, all hours: 1998-2013
Source: Ofcom/broadcasters. Note: figures are expressed in 2013 prices. ITV includes ITV Breakfast. BBC channels do not include BBC HD. CITV is excluded.
£70m £75m £73m £72m
£117m £108m £124m
£113m £89m
£101m £102m £110m £106m £105m £91m £94m
£83m £86m £85m £84m
£75m £71m
£70m
£53m
£48m £23m £19m £14m
£6m £4m
£4m £5m
£152m £161m £158m £156m
£192m £179m
£193m
£166m
£137m
£124m £121m £123m £113m £108m
£95m £98m
£0m
£20m
£40m
£60m
£80m
£100m
£120m
£140m
£160m
£180m
£200m
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
BBC ITV/ITV Breakfast, C4, C5
Launch of CBBC and CBeebies
8
9
PSB spend, children’s genre, first-run hours: 1998-2013
Source: Ofcom/broadcasters. Note: figures are expressed in 2013 prices. ITV includes ITV Breakfast. BBC channels do not include BBC HD. CITV is excluded.
£58m £62m £60m £59m
£100m £94m £109m
£99m
£78m £85m £89m £95m £92m £91m £82m £84m
£68m £71m £73m £73m
£63m £58m
£48m
£39m
£33m £14m £13m £9m
£3m £2m £3m £3m
£126m £133m £134m £131m
£163m
£151m £156m
£138m
£111m
£99m £102m £104m £95m £93m
£85m £87m
£0m
£20m
£40m
£60m
£80m
£100m
£120m
£140m
£160m
£180m
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
BBC ITV/ITV Breakfast, C4, C5Launch of CBBC
and CBeebies
9
10
PSB output, children’s genre, all hours: 1998-2013
Source: Ofcom/broadcasters. Note: CITV and S4C are excluded. Based on slot time
10 10
741 852 902 895 847 809 737 797 516 546 491 497 469 488 459 5
791 830 884 1,038 1,237 1,301 1,432 1,251 1,454 1,725 1,696 1,740 1,751 1,840 1,848
12
1,005 1,055 1,021 1,025 999 1,016 1,056 837 717 510 466 419 398 290 328
316
971 818 720 623 529 538 419 352 350 338 334 331 307 327 311
283
987 969 917 1,113 1,308 1,424 1,340 1,396 1,342 1,182 1,139 1,258 1,534 1,425 1,496
1,560
702
4,420 4,758
3,526 3,740 3,667 3,693 3,760 4,017 4,225 4,235 4,151 4,050 4,083
4,127
4,325 4,243 4,354
4,340 4,197 4,309 4,120 4,171 4,055 4,127 4,223
4,229
4,495 5,226
8,864 9,452
12,771 13,071 13,005 12,666 12,336 12,627 12,471 12,651 12,665 12,547 12,748
10,532
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
CBeebies
CBBC
BBCChoice
C5
C4
ITV/ITVBreakfast
BBC2
BBC1
Hours Launch of CBBC and CBeebies
11
1,303 1,430 1,286 1,221 2,332 2,053 1,887 1,560 1,584 1,056 919 970 843 778 693 666
1,458 1,671 2,627 2,680
3,686 3,384
670 544 437
357 315 304 450 392 316 377
1,734 2,125
4,951 5,551
6,753 7,634
10,448 10,562 10,315 11,214 11,237 11,377 11,372 11,377 11,739
9,489
4,495 5,226
8,864 9,452
12,771 13,071 13,005 12,666 12,336 12,627 12,471 12,651 12,665 12,547 12,748
10,532
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
First-run original programmes First-run acquisitions Repeats
Children’s output on PSB channels, all hours: 1998-2013
Source : Ofcom/broadcasters. PSB Channels included: BBC One, BBC Two, ITV, Channel 4, Channel 5, CBBC, CBeebies. Excluded: CITV and S4C. Based on slot time.
Hours
12
PSB output, children’s genre, first-run originated hours: 1998-2013
Source: Ofcom/broadcasters. Note: Output on the CITV channel is excluded. Based on slot time
342 366 460 417 381 292 212 214 146 187 140 167 108 103 54 2
135 135 43 65 105 202 218 158
417 346 199 190
94 34 5
424 455 450 417 372 404 380
230
158 106
120 108
76 61
77 49
49 73 58 99
64 15 5
1
1
0 0
353 312 266 223
253 202 170
208 150
147
134 107
62 22
19 32
89 9
943 824
790
669 621
160
223 296
382 421
435 470
214
114
112
80 92
110 102 102
121 137
103 113
1,303 1,430
1,286 1,221
2,332
2,053
1,887
1,560 1,584
1,056 919 970
843 778
693 666
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2,200
2,400
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
CBeebies
CBBC
BBC Choice
C5
C4
ITV/ITVBreakfast
BBC2
BBC1
Hours CBeebies & CBBC officially launched
12
13
£134k £126k
£131k £131k £138k
£144k
£49k £40k
£24k £28k £30k £36k
£111k £107k
£113k £120k £123k
£130k
£0k
£20k
£40k
£60k
£80k
£100k
£120k
£140k
2008 2009 2010 2011 2012 2013
Cost per hour All BBC
ITV, ITV Breakfast, C4, C5
Total
Source: Ofcom/broadcasters. Note: Spend is given in 2013 prices. Output and spend on the CITV channel is excluded.
PSB cost per hour, children’s genre, first-run originated: 2008-2013
14
Source: Ofcom/broadcasters. PSB Channels included: BBC One, BBC Two, ITV, Channel 4, Channel 5, CBBC, CBeebies. Excluded: CITV and S4C. Based on slot time
PSB output, children’s genre, first-run hours by sub-genre: 1998-2013
14
106 96 114 122 176 155 173 124 79 79 101 46 66 45 19 17 9
120 175 163 130 145 168 151 143
103 103 49 59 64 68 66 66 61
564 618 546
475
1,243 1,162 1,010
850
611 611
287 264
334 258 210 200 199
325
409 263
246
361 295
349
357
529 529
232 201
193 188
197 157 147
236
244
227 258
419
287 204
86 132 132
232 217
181 156
159 124 150
130 130
155 133 132
128 127
129 100
1,351
1,542
1,313 1,231
2,344
2,067
1,887
1,560 1,584 1,584
1,056 920 970
843 778 693 666
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2,200
2,400
1998 1999 2000 2001 2002 2003 2004 2005 2006 2006 2007 2008 2009 2010 2011 2012 2013
News
Pre-school
Factual
Entertainment
Drama
Animation
Hours Launch of CBBC
and CBeebies
15
Source: Ofcom/broadcasters. PSB Channels included: BBC One, BBC Two, ITV, Channel 4, Channel 5, CBBC, CBeebies. Excluded: CITV and S4C. Based on slot time
PSB output, children’s genre, first-run hours by sub-genre and by channel: 2013
15
9 0 4
5 61 61
199
2
40
157
147
147
100
100 150 9
28 113
0%
20%
40%
60%
80%
100%
TOTAL BBC1 BBC2 ITV/ITVBreakfast
C4 C5 CBBC CBeebies
Pre-school
News
Factual
Entertainment
Drama
Animation
0 2 666 49 0 32 470 113 Total first-run hours
16
Source: Ofcom/broadcasters. PSB Channels included: BBC One, BBC Two, ITV, Channel 4, Channel 5, CBBC, CBeebies. Excluded: CITV and S4C. Based on slot time
PSB output, children’s genre: first-run hours by sub-genre and by channel: 2008
46 4 4
1
27
10 59
13 2 7
4
30
263 43 76
64 21 59
201 51
97 10
10
33
133
30 12
91
217
3 8
35
72
99
0%
20%
40%
60%
80%
100%
TOTAL BBC1 BBC2 ITV/ITVBreakfast
C4 C5 CBBC CBeebies
Pre-school
News
Factual
Entertainment
Drama
Animation
199 140 919 120 1 134 223 102 Total first-run hours
16
94 81 69 70 98 125
471 517 635 659 649 831 83 76
81 76 69
90
113 117 178 124 139
205
315 331
384 413 598
672
104 128
151 152
148
168
165 168
261 323 279
352
31 27
27 26 23
30
1,376 1,445
1,786 1,843 2,003
2,473
0
500
1,000
1,500
2,000
2,500
2008 2009 2010 2011 2012 2013
Religion
Sport
Music and Arts
Children
Light Music/Entertainment
Current Affairs
General Factual
Drama
Hours
17
Hours of S4C Welsh language programming
Source: S4C Annual Report and Accounts 2008 – 2013. First-run commissions. Based on slot time (http://www.s4c.co.uk/abouts4c/authority/e_annualreports.shtml).
Non-PSB children’s channels hours: 2008-2013
Total hours declined year on year as first-run originated hours almost doubled
18
Source: Ofcom/broadcasters. Note: Includes Baby TV, Baby First TV, CITV, Nick Jr., Nick Jr. 2, Nickelodeon, Nicktoons TV, Disney Channel, Disney Cinemagic, Disney Junior, Disney XD, Boomerang, Cartoon Network UK and Cartoonito. Output hours based on slot time.
3,581 7,861 5,221 5,772 1,585 2,874
97,687
149,674 142,222 140,165
146,608 136,311
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
2008 2009 2010 2011 2012 2013
Total first-run Total hours
Commercial children’s channels’ first-run UK-originated hours: 2008-2013
19
Source: Ofcom / broadcasters. Note: Broadcasters includes ITV, Viacom, Turner, Disney, CSC and Baby TV. Output hours are based on running time.
147 122
283 281
123 111
0
50
100
150
200
250
300
350
400
450
500
2008 2009 2010 2011 2012 2013
First-run UK originatedhours
20
Source: BARB. Dedicated children’s channels include CBBC and CBeebies. Figures include + 1 channels. Reflects channels that were transmitting/part-transmitting during 2013.
Number of dedicated children’s channels (BARB): 1998-2013
4
8
13 13
17 19 19 19
23
27 29 29 29 29 29 30
0
5
10
15
20
25
30
35
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
No. of dedicated children’s channels
Source: Attentional / BARB (Programmes with BARB code "Children's," Demographic Children 4-15)
Proportion of output and viewer hours by UK and non-UK programme origin, children 4-15: 2011
21
BBC1 BBC2 ITV CH4 CH5
95% 95%
75% 77%
47% 38%
96% 91% 79%
86% 100% 100%
14% 25% 20%
45%
5% 5%
25% 23%
53% 62%
4% 9% 21%
14%
86% 75% 80%
55%
0%
20%
40%
60%
80%
100%
Out
put
Vie
win
g
Out
put
Vie
win
g
Out
put
Vie
win
g
Out
put
Vie
win
g
Out
put
Vie
win
g
Out
put
Vie
win
g
Out
put
Vie
win
g
Out
put
Vie
win
g
Non-UK
UK
Commercial Children's Channels
CBBC/ CBeebies TOTAL
Total weekly hours: 9 0:36 34 0:06 8 0:06 12 0 25 0:07 135 1 2,629 3 2,974 5
Proportion of UK sample’s children who are regular viewers of children's PSB channels
Q On which of these channels does/do your child/children regularly watch programmes aimed specifically at children? Base: All responsible for children under 16 (636, 518)
22
19%
21%
37%
40%
13%
18%
18%
24%
42%
50%
10%
11%
15%
18%
43%
43%
16%
13%
Channel 4
Channel Five
CBBC
CBeebies
None
I am not sure whatchannels my children
watch
2013
2012
2011
Shows direction of significant differences from 2012 to 2013 at 99% level
Parents’ opinions on the importance of children’s PSB ‘It provides a wide range of high quality and UK-made programmes for children’
Extent to which the characteristic is important, where 10 means ‘extremely important” and 1 means “not at all important” (% rating 10/9/8/7) Base: 2010 – All in Sample A (3569); 2011 / 2012 / 2013 – All whose children regularly watch any of those channels BBC One, Channel 5, CBeebies, CBBC, S4C (363, 487, 333)
23
85%
80%
81%
72%
2013
2012
2011
2010
NB in 2010 the question was asked as part of the main Importance and Delivery section along with the other statements. In 2011 it was asked in a separate children section, after the questions on overall satisfaction had been asked. In 2010 channels asked about were BBC One, BBC Two, ITV1, Channel 4, Five, Cbeebies and CBBC. In 2011 BBC Two, ITV1 and Channel 4 were not included. In 2012 BBC One was not included.
No significant differences from 2011/2012 to 2013 at 99% level
33%
76% 83%
60%
45%
71% 81%
60% 50%
71% 81%
61% 55%
76% 81% 68%
0102030405060708090
100
Channel 5 CBBC CBeebies All these channels
2010
2011
2012
2013
No significant differences from 2011/2012 to 2013 at 99% level Note: Asked of more channels prior to 2011
Among those whose children watch at least one channel
Extent to which the purpose/characteristics applies to the channel(s), where 10 is the highest score and one is the lowest. (% rating 10/9/8/7) Base for ‘all children's’ PSB channels’: All respondents whose children regularly watch at least one channel (1448,363,487, 333) Base for individual channels: Those whose children are regular viewers of each channel featured (CBBC = 805,180,271,203 CBeebies = 782,218,320,218 Channel Five = 574,89,140, 112)
Parents’ opinions on the delivery of children’s PSB ‘It provides a wide range of high quality and UK-made programmes for children’
24
25
6.8
5.4
4.9
5.9
8
11.2
9.1
6.8
9.3
6.1
17.2
10.5
7.2
12.5
6.6
15.7
14.4
13.3
14.6
14
0.0 4.0 8.0 12.0 16.0 20.0 24.0
Aged 12-15
Aged 8-11
Aged 5-7
Aged 5-15
Aged 3-4
TV
Internet
Gaming
Radio
Weekly hours QP10A-B/ QP29A-B/ QP70A-B/ QP22A-B – How many hours would you say he/ she spends [USING MEDIUM] on a typical school day/ on a weekend day?). In 2014 responses are taken from the child aged 8-11 or 12-15 rather than the parent. In 2013 the response for 12-15 was taken from the child and the parent for 3-4s 5-7s and 8-11s. In 2013 parents/ children were asked about use at home whereas in 2014 they were asked about use at home or elsewhere. Base: Parents of children aged 3-7 and children aged 8-15 who use each medium (VARIABLE BASE) - Significance testing shows any differences between 2013 and 2014 Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
Estimated weekly hours of media consumption at home or elsewhere among users, by age: 2014
25
7 10 10 3
10 6 11
13
11 8
13 13
15 15
16
12
17
2
9 37
34
55
34
18
0%
20%
40%
60%
80%
100%
Aged 5-15 Aged 5-7 Aged 8-11 Aged 12-15
TV set
Mobile phone
Tablet
Games console/ player
PC/ laptop
Books, magazines, comics
MP3 player
DVD/ Blue ray player
Radio
26
26
QC46 – Which one of the things you use almost every day would you miss the most if it got taken away? (prompted responses, single coded) Base: Children aged 5-15 (1660 aged 5-15, 453 aged 5-7 in 2014, 609 aged 8-11 in 2014, 598 aged 12-15 in 2014) Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
Devices children would miss the most, by age: 2014