Children and foodstuff marketing

Post on 18-Oct-2014

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"The spread of obesity, especially in children, is a cause of concern everywhere in Europe. Overweight in Finnish children has also increased significantly in the past couple of decades. Environment, availability, parents, friends and school in turn influence the factors that regulate the development of children’s weight, i.e. dietary choices and exercise. Research indicates that also the volume and contents of advertising aimed at children shape consumption habits. Most of the foodstuffs marketed to children contain high levels of fat, sugar or salt. This is in conflict with public health goals and the World Health Organisation’s global strategy to promote healthy nourishment and exercise." Make this for my Marketing Law class...

Transcript of Children and foodstuff marketing

THE

HEALTH

PERSPECTIVE

DIETARY

HABITS:from

EARLY

CHILDHOOD

GOOD

ADVERTISING

PRACTICE

ADVERTS SHOULD NOT

INVOKE

PARENTAL

RESPONSIBILITY

DON’T

PRESSURE

PARENTS

TO BUY

BUYING

LOLLIPOP

DOESN’T

MAKE

MOTHERS

GOOD

ADVERTS SHOULD NOT

INVOKE

PARENTAL

RESPONSIBILITY

CONTAIN

UNNECESSARY

VIOLENCE

ADVERTS SHOULD NOT

INVOKE

PARENTAL

RESPONSIBILITY

CONTAIN

UNNECESSARY

VIOLENCE

DISCRIMINATE

GENDERS

ADVERTS SHOULD NOT

INVOKE

PARENTAL

RESPONSIBILITY

CONTAIN

UNNECESSARY

VIOLENCE

DISCRIMINATE

GENDERS

INTRODUCE

BAD HABITS

Chocolate doesn’t have to be in a cigarette shape to taste good!

RECAP

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SYMBOL

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