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”Data refinery is a data monetization platform”

Data Refinery’s technology heart

Advanced developmentpartners

Globally scalabletechnology

Most accurate and qualitativedata sources

Data monetizing and visualizationSelf-service

GDPR compliancetechnology

| @DataRefineryGlo | #Datarefinery

Datarefinery.global

1. Companies who want to improve their business with data;

What do they need?

• Secure place to enrich the data and get it back as actionable insight

• Possible to get consultation about their data quality and customer insights

• Advice what data is valuable in their business need

What does data monetization mean?

2. Companies who want to directly monetize their data and online inventory;

What do they need?

• Secure place and expertise where from to sell the data with best productization and price

• Easily accessible sales channels & possibility to get full service

• Easily get their online inventory monetized, with no extra effort

Automated platform business model

Technology platform(monetization & visualization)

Self service productization

Core functionalities

Development with help of subcontractors; IT, I&A, Futurice, BDP

Skalable technology set; Leiki, DFP, DAP, Nugg.ad, Snowplow

Online inventory monetization Ad tag(Internationally scalable)

Online behavioral collection and visualization tag (Internationally scalable)

CRM analyze and visualization

Companies who want to improve their business with dataCompanies who want to directly monetize their data and online inventory

Two main customer segment

Online data Commercialization Online inventory Monetization

Core products

Customer data Visualization Data Utilization in any business

Data sources; CRM, Online behavior, GEO, Weather, segments

Online inventory monetization

Programmatic

Aller media

BANNER

B2B

BANNER

Data Refinery media partners

DATA

DATA

Data Refinery DFP Campaign & Yield Management

BANNER OPTIMIZED AD TAG

OPTIMIZED AD TAG

Ad Networks

Data Refinery network partners

Online data monetization

Data Refinery media partners

Data Refinery GDPR proved DMP for data monetization

DATA

Online data for sale in programmatic channels

Online data channels

Online: Campaign reporting

• Ad campaigns are sold with “result guarantees”

• Extranet reporting solution will enable customer to follow campaign performance

• In the future they can buy more impressions etc. via the same view

Data Refinery Insights

• The customer will get an extranet dashboard view to their website and user analytics

• The MVP level dashboard is presented here

• Further development include customer segment use, automatic segmentation visualization via heatmaps, etc.

Exploring different data sources foractionable marketing activies

- Online, offline

- Marketing permissions

- Reach in different channels

Benchmarking against your own data,

weeding and profiling

Exploring Refinery and own data data

• Save in setting up costs:

• DMP selection and set-up

• Maintenance for products, data and target groups, development, productization, sales and commercialisation

• Maintenance of sales channels (e.g. Google DBM and Adform)

• Training personnel and recruiting

• Building commercial partnerships, solving discrepancy issues and yield knowledge

• Low barriers to entry and cost to start your own databusiness

• Contact us if you want to hear more!

Ready to go solution

| @DataRefineryGlo | #Datarefinery

Datarefinery.global