Chapter 4Business Presentation

Universitas Ciputra

Business

Communication

: Pocess &

Product, 8e

Guffey & Loewy

Business

Communication

Even Semester 2014/2015 International

Business

Management

Speaking Skills & Your Career

• Lead to career success• #1 success predictor and upward mobility• Useful at every career stage • Most desired soft skill in job applicants

Can we learn it?

Types of Business Communication

Types of Business Presentations

• Short summary of an issue, proposal, problem, or eventBriefing

• Progress and statusReport

• Pre-recorded audio clip delivered onlinePodcast

• Used when collaborating remotelyVirtual Presentation

• Web-based presentation, lecture, workshop, or seminarWebinar

What should you anticipate

when preparing a presentation?

(1) Knowing Your Purpose

What do you want to accomplish?

What do you want your listeners to remember or do?

(2) Knowing Your Audience

Analyze your Audience

Anticipate their reaction

Adjust to their needs

Focus on their benefits

Three Phases in Presentation

• Intro1 • Body2• Conclusi

on3

Three Phases in Presentation

• Introduction1

• Capture attention• Draw participation• Self-introduction to build credibility• Preview main points

Three Phases in Presentation

• Body2

• Focus on 2-4 main points• Develop each point with adequate explanation & details• Use clear organizational strategy (chronology,

geography/space, topic/function, compare/contrast, value/size, importance, problem/solution, simple/complex, best case/worst case)

Three Phases in Presentation

• Conclusion3

• Summarize main points• Leave audience with a specific, note-worthy take-

away• Include a statement that allows you to leave the

podium gracefully

Types of Visual Aids

Multimedia Slides

Types of Visual Aids

Handouts

Types of Visual Aids

Zoom Presentatio

n

Benefits of Using Good Visual Aids

• Emphasize and clarify main points• Improve comprehension and retention• Increase audience interest• Make speaker look more professional,

prepared, and persuasive• Help achieve your goals faster• Jog the speaker’s memory

Preparing Multimedia Presentation

• Research your presentation options (PowerPoint, Prezi, Slide Rocket, or other software)

• Adapt template, text and color selections• Organize content using titles and bullets• Use the 6x6 rule: “6 bullets per screen, max; 6

words per bullet max.”• Use optional effects (graphics, hyperlinks,

special effects)

Delivery Methods

Memorization

Reading from manuscript

Extemporaneous method

STAGE FRIGHT

– Stomach

butterflies

– Pounding heart

– Breath shortage

– Sweaty palms

– Dry throat

– Unsteady voice

– Trembling hands

– Wobbly knees

– Tied tongue

The Symptoms

– Select a familiar, relevant topic

– Use positive self-talk

– Convert your fear into anticipation and

enthusiasm

– Shift the focus from yourself to your visual aids

The Solutions

The Solutions

– Give yourself permission to make an occasional

mistake

– Ignore stumbles; keep going. Don’t apologize.

– Make the listeners your partners. Get them

involved.

– Just before you speak, practice deep breathing

TELEPHONE CALLS

Making Professional Calls

• Use a 3-point introduction (name the person you are calling, identify yourself, give a brief reason for calling)

• Plan a mini agenda• Be brief if you are rushed• Be professional and courteous• Leave a specific voice mail messages

Receiving Calls Professionally

• Identify yourself immediately• Be responsive and helpful• Practice telephone confidentiality• Take messages carefully• End conversation respectfully