Chapter 3: Evaluating a Company’s External Environment

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Chapter 3: Evaluating a Company’s External Environment. Screen graphics created by: Jana F. Kuzmicki , Ph.D. Troy University. “Analysis is the critical starting point of strategic thinking.”. Kenichi Ohmae Consultant and Author. “Things are always different – - PowerPoint PPT Presentation

Chapter 3: Evaluating a Company’s External Environment

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