Chapter 19: Managing Marketing and Selling Communications Show and Tell Presentation

Share the Gift of Health

Chapter 19: Managing Marketing and Selling Communications

Golda Camille Go

May 9, 2013

www.goldacamillego.blogspot.com/

Photo Source: Google and Healthway Medical

Thursday, May 9, 2013

Managing Marketing and Selling Communications

• Direct Marketing

• Interactive Marketing

• Creating a Buzz (Viral Marketing)

• Word of Mouth

• Personal Selling

Direct Marketing

• “ is the consumer-direct channels to REACH and DELIVER goods and services to customers without using market middlemen.”

Source: Marketing Management, Kotler and Keller, 13th Ed.

Direct Marketing

Direct MailCatalog Marketing

Telemarketing

TV shoppingKiosk

Team of Lead Generation Telemarketers

Team of Wellness Professionals

Catalog, Flyers, Inserts

Concierge/ Kiosk

TV Commercials

Interactive Marketing

• Easy access

• Personalized and Direct

• Search Ads, Display and Banner Ads

• Catchy and Responsive

Websites and e-Marketing

Online PromotionsThursday, May 9, 2013

Creating a Buzz!1 influencer

spreads from one to another...

Compelling information

To the Community

Word of MouthThursday, May 9, 2013

Personal Selling

• What the prospect has NOW.

• What the prospect ENJOYS most.

• What the prospect would ADJUST

• Who is the DECISION maker.

• What SOLUTION can you offer?

Summary

• Direct Marketing is the act of DELIVERING and REACHING the products to the consumers.

• Interactive Marketing conveniently reaches out to consumers with direct response from them.

Summary

• Creating a Buzz is like starting a brushfire!

• Personal selling is understanding what your consumers NEED and what you can offer them.

Remember this...

Take charge... You’re just one click away!

www.healthway.com.phwww.facebook.com/healthwaymedical

Share the Gift of Health

Chapter 19: Managing Marketing and Selling Communications

Golda Camille Go

May 9, 2013

www.goldacamillego.blogspot.com/

Photo Source: Google and Healthway Medical

Chapter 19: Managing Marketing and Selling Communications Show and Tell Presentation

Education

Transcript of Chapter 19: Managing Marketing and Selling Communications Show and Tell Presentation

BA230-Marketing Communication Integrated Marketing Communications Mix Public Relations Direct Marketing Sales Promotion Advertising Personal Selling.

Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling

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