MANAGING RETAILING,

WHOLESALING, AND LOGISTICS

HYDEE R. RAQUID

MMDPBatch5

RETAILING

Definition ?

3 Types of Retailers

4 Levels of Retail Service

RETAILING

Retailing – includes all the activities involved in

selling goods or services directly to

final consumers for personal,

nonbusiness use.

TYPES OF RETAILERS

3. Corporate Retailing and Franchising

1. Store Retailer

2. Non-Store Retailing

STORE RETAILERS

- are establishments where consumers can

shop for goods and services such as

department stores, specialty stores,

supermarkets, convenience stores, and

catalog showrooms

LEVELS OF STORE RETAIL SERVICE

Self-service

Self-selection

Limited service

Full service

Self-service – customers are willing to

“locate – compare – select”

process to save money.

LEVELS OF STORE RETAIL SERVICE

Self-selection – customers find their own goods,

although they can ask for assistance.

LEVELS OF STORE RETAIL SERVICE

Full service – sales people assist in every phase

of the “locate-compare-select”

process. High staffing cost and

services result in high-cost retailing.

Limited service – Customers need more

information and assistance.

LEVELS OF STORE RETAIL SERVICE

Direct

selling

Buying

service

Automatic

vending

Direct

marketing

4 NONSTORE RETAILING

Direct selling - door to door

selling or the home sales

parties. e.g. Tupperware, Electrolux

Direct marketing – catalog

marketing; e.g. tele

marketing, electronic and

internet shopping

4 NONSTORE RETAILING

4 NONSTORE RETAILING

Buying service – a storeless

retailer serving a specific

clientele entitled to a discount

in exchange for membership.

Automatic vending – offers 24-hour

selling and self-service

Corporate chain store – Two or more outlets

owned controlled, employing

central buying and mer-

chandising and selling

similar lines of merchandise.

Voluntary chain – wholesaler-sponsored

group of independent retailers

engaged in bulk buying and

common merchandising.

TYPES OF CORPORATE

RETAIL ORGANIZATIONS

Retailer cooperative - independent

retailers using a central buying

organization and joint promotion efforts.

Consumer cooperative –

a retail firm owned

by its customers.

TYPES OF CORPORATE

RETAIL ORGANIZATIONS

TYPES OF CORPORATE

RETAIL ORGANIZATIONS

Franchise organization –

contractual association

between franchisor and

franchisees.

Merchandising conglomerate – a corporation

that combines several diversified lines and forms under central ownership.

RETAILING

- Either a store retailing, nonstore

retailing or corporate retailing.

Which Level of Service in Store

Retailing do you Prefer?