Chaos and Systems Theory

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A presentation about Chaos and System theories for CGT581 at Purdue University (Social Media in the Workplace). Spring 2010. Copyright Brian Futterman & Scott Renick.

Transcript of Chaos and Systems Theory

"Brian Futterman & Scott Renick

SYSTEMS & CHAOS THEORY

Gee whiz, look at that system!

Chaos and Complexity (anything but)

  Complex adaptive systems   Evolving rules, dynamic environment, interacting agents

  Ants scale to organizations

  “Anti-equilibrium”

  Chaos vs. stasis – two possible states of a CAS with shifting patterns and group interactions; constantly in flux

  “Companies don’t innovate; markets do.” –Dick Foster

…meaning…

Complex adaptive systems behave in CHAOTIC ways.

Beinhocker says:

All are open systems comprising a number of agents whose dynamic interactions self-organize to create a larger structure.

Eric Beinhocker, Strategy at the edge of Chaos, 1997 Writing about cities, forest ecosystems, the immune system, and the Internet.

Beinhocker says:

EMERGENCE!

Closed vs. Open Systems

Beinhocker,E.D. (1997) "Strategy at the edge of chaos." The McKinsey Quarterly, 1, p. 27

Punctuated Equilibrium (Complexity with Chaos)

Beinhocker,E.D. (1997) "Strategy at the edge of chaos." The McKinsey Quarterly, 1, p. 32

Shocks to the equilibrium (punctuations) relative to the organizational ‘status-quo’ (stasis)

…this behavior is Chaos

Adoption of ESSPs

Change in productivity

What Chaos does

  Bifurcations (divergence) occur when an organization has to adapt to a new, punctuated, equilibrium.   This adaptability is found at the edge of chaos.

  Strange attractors are possible scenarios/results that lie at the end of a bifurcated sequence of chaotic events. Many exist.

Beinhocker,E.D. (1997) "Strategy at the edge of chaos." The McKinsey Quarterly, 1, p. 35

Bifurcations

CHAOS!

A familiar example of strange attractors

1.  Company is developing a product.

2.  Needs (rules) change in the market (system) because it is complex and adaptive.

3.  Every attempt to address the changes is an attempt to reach equilibrium, which is itself evolving.

4.  Whether the product is a fad or a flop (each a strange attractor) relies on the indeterminable (chaotic) effect of the decisions that are made over time (bifurcations).

History repeats itself ? Well, it’s complicated.

  McBride, 1999: “…chaos refers to what might be called ordered disorder”

  Patterns will emerge and may resemble a trend, but cannot be used for anything beyond mass generalizations.

…behaviour in chaotic systems may be perceived as unpredictable. Periods of inactivity may be punctuated by sudden change, apparent patterns of behaviour may disappear and new patterns unexpectedly emerge. Such behaviour emerges in complex systems. This chaotic behaviour does not indicate a lack of order. Rather, the order is difficult or impossible to describe in simple terms and requires complex narrative description.

McBride, 2008 EMPHASIS ADDED

Systems Theory

  Entropy = disorder   …double negative…

  Negative entropy = increased order (not as much disorder)

  Companies work towards negative entropy by promoting openness & feedback   Feedback can be positive (amplifying) or negative (dampening)

Chaos describes a system that is predictable in principle but unpredictable in practice. Although the system follows deterministic rules, its time evolution appears random.

“Chaos”, Scholarpedia 2009

Sources

Beinhocker, E. (2000). Strategy at the Edge of Chaos. McKinsey Quarterly, 1-17.

McBride, N. (n.d.). Chaos Theory and Information Systems (pp. 1-13, Tech.). Leicester, UK.

McBride, N. (2005). Chaos theory as a model for interpreting information systems in organizations (pp. 1-22, Tech.). Leicester, UK.

Wikipedia contributors. “Systems theory.” Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 18 Jan. 2010. Web. 22 Jan. 2010.

Wikipedia contributors. “Chaos theory.” Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 21 Jan. 2010. Web. 22 Jan. 2010.

Wikipedia contributors. “Chaos.” Scholarpedia. Scholarpedia, 26 Jan. 2010. Web. 26 Jan. 2010.

"Brian Futterman & Scott Renick

SYSTEMS & CHAOS THEORY

For more, visit our CGT581 blogs:

www.brianfutterman.wordpress.com www.srenick.com/blog