MIKE MOORE

VP, CHANNEL STRATEGY

AVERETEK

MIKE@AVERETEK.COM

Channel Marketing Scorecard

Agenda

| Partner Metrics

|Campaign Metrics

|Other Metrics

|Results

|How to

Partner Metrics

| Participation– How many partners are eligible to participate?

– How many are actually participating?

– How many completed their profile setup?

– What is the feedback from partners?

– Compare by program level, geography, and certifications

| Engagement and Activity Level– How many daily active users?

– What is the average number of logins per month?

– How many activities per partner?

– What is the feedback from partners?

– Compare by program level, geography, and certifications

Campaign Metrics

| Campaigns – How many started, abandoned, and executed?

– Top and bottom, by popularity?

– Top and bottom, by productivity?

– What is the feedback from partners?

– Compare by program level, geography, and certifications

| Results– How many emails sent, opened, clicked?

– How many landing page visits, form submissions?

– How many leads, opportunities?

– How much pipeline value?

– What is the feedback from partners?

– Compare by program level, geography, and certifications

Other Metrics

|Resource Downloads and Content Utilization– What type of content (e.g. whitepaper, presentation) is being used? Not

used?

– What is the feedback from partners?

– Compare by program level, geography, and certifications

|MDF Utilization– How much MDF is available? Committed? Completed?

– How is the funding being used? What activities? Which campaigns?

– What are the results from the MDF funded activities?

– What is the feedback from partners?

– Compare by program level, geography, and certifications

Results

|Report Like Direct Marketing– Leads, Qualified Leads, Opportunities

– Conversion Rates

– Pipeline Value

– Registered Deals

– Closed Won Revenue

– Closed Lost Revenue

– Rebate Performance

How To

| Leverage channel marketing automation to create custom

reports

| Integrate with related data sources like CRM and marketing

automation

|Consider custom reports in a platform like Tableau Online

or Domo

For more information

|Mike Moore

|VP, Channel Strategy

|Averetek, Inc.

|mike@averetek.com

|www.Averetek.com