Trends in Sustainability Communication

Employee Engagement --

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We help companies define and leverage their sustainability commitment to gain a market advantage.

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Moving the Needle Through Employee Engagement

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Moving the Needle Through Employee Engagement Possibly the best route to making a

sustainability impact

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Three Motivations

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Desire for alignment

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Desire for alignment

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Desire for behavior change

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Desire for behavior change

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Desire for improved recruitment and retention

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Desire for improved recruitment and retention

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How to implement a successful Employee Engagement program

2-minute drill

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Executive Management Sponsorship

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Connect to other initiatives (but don’t invite yourself to the party)

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Recognize where the company is on its journey

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Keep score – and tell people about it

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Enroll the sales team

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Ensure alignment between Corporate Communications, Brand and Sustainability

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Put it all together with a galvanizing idea

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Before you can change attitudes & behavior, you must change how people think.

And in order to change how people think, you must know what they think right now.

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LIFT Leading Innovation For Tomorrow

Boeing’s innovative spirit drives us to make changes that positively affect our employees, our work environment and the planet – not just for today

but for years to come. Together, we can continue making responsible, sustainable improvements of which we can all be proud.

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LIFT for managers

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LIFT for corporate

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LIFT for Manufacturing

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LIFT for Knowledge

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LIFT for Convenience

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LIFT Buy-In

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Building a successful business doesn’t happen overnight. It takes time, elbow grease and a strong sense of responsibility. We believe that what we do either works – or doesn’t – based on how we do it. That’s why we try to do things the right way to keep our business humming. We do right by our people and by the planet we live on – because when those two things are taken care of, our performance takes care of itself.

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Motivations 1.  Alignment

2.  Behavior Change

3.  Recruit / Retention

Tips 1.  Executive sponsorship

2.  Parallel other CSR

3.  Don’t overshoot

4.  Keep score

5.  Enroll sales team

6.  Harmonize

7.  Galvanizing idea

Get Clarity 1.  Objectives

2.  Research

3.  Audience

4.  Outcomes / Actions

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