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ABS 2

What was your perception when we said we haven’t prepared anything?

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ABS 33

When you change 

the way you look at things, the

things you look at change.

ABS 4

What is Perception?

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A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.

People’s behavior is based on their perception of what reality is, not on reality itself.

The world as it is perceived is the world that is behaviorally important.

ABS 55

Perception

What is Perception? How we view and interpret the events

and situations in the world about us.

Why is it Important? Because people’s behavior is based on

their perception of what reality is, not on reality itself.

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Factors that Influence Perception

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PERCEPTUAL PROCESS

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Organisation

Selection Interpretation

InputInput Outputs

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Figure and ground

Figure and ground

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Causes of Behavior

Internal factors – Personal characteristics that cause behavior (e.g., ability, effort)

External factors – Environmental characteristics that cause behavior (e.g., task difficulty, good/bad luck)

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Frequently Used Shortcuts in Judging Others

Selective Perception - People selectively interpret what they see on the basis of their interests, background, experience, and attitudes

Halo Effect- Drawing a general impression about an individual on the basis of a single characteristic

Contrast Effects - Evaluation of a person’s characteristics that are affected by comparisons with other people recently encountered who rank higher or lower on the same characteristics

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Frequently Used Shortcuts in Judging Others

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Projection: The tendency to attribute one’s own characteristics to other people.

Stereotyping - Judging someone on the basis of one’s perception of the group to which that person belongs – a prevalent and often useful, if not always accurate, generalization

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THANK YOU