Tweeting??!!

Laura “@Pistachio” Fitton – March 22, 2012

http://bit.ly/talkhubspot

34

@Pistachio WTH??

2 Twitter Twitter Twitter Twitter

3 3 things to STOP asking & BONUS: New Data!!

How are YOU Doing?4

1

@PistachioWTH?????1

Laura @Pistachio Fitton“Excited & geeky about where all this leads!"

@pistachio Founder (acq. By HubSpot)

Inbound Marketin

g Evangeli

st 94,000TwitterReaders

Laura Fitton, May 2007Homebound mom. Two kids under two.

NO business network in Boston

What’s Web 2.0?

Where do I upgrade

my browser?

Twitter is

Dumb!

“Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead”

-Seth Godin, Tribes

Founder/CEO oneforty.com

Recent Awards

• Pepsi Women’s Inspiration Network• Boston Globe – Top 10 Influential Women “Up

& Comer”• WEST Leadership Award• MHT Women to Watch

How did THAT Happen??!

Photo: http://www.flickr.com/photos/furryscalyman/

The balance of power shifted

mere mortal

Twitter Twitter Twitter Twitter2

Charlene LiCo-author of Groundswell

Twitter is not a technology.It's a conversation.And it's happeningwith or without you.“

Image Credit: THEMACGIRL*

Global Sensing and Signaling Network

The Message is the Influencer.

http://twitpic.com/135xa by @JKrums

Any to

Many

“”

Influence (was)

Attract attention to yourself

Influence (is)Provide attention & value to

others

3 Things you NEED to stop asking

3

Does Twitter Matter?“

”

89% call Twitter at Least Somewhat Useful

MATTERSTwitter

HubSpot State of Inbound Marketing Report, 2012.

call it Important or Critical

36%

Are MY Customers on Twitter?

“”

44%of companies have acquired

a customer through Twitter.

Source: hubspot, 2011 30

70% have acquired new

customers from Twitter

CUSTOMERS

Get More

HubSpot State of Inbound Marketing Report, 2012.

of ALL B2C

55%

in Retail/Wholesale

How Can I Get More Followers?

“”

You don’t just want a following.

33

You want screaming, raving fans

You want screaming, raving fans

Either write something worth reading or do something worth writing about.Benjamin Franklin“

Image Credit:lhalstead

How are YOU Doing?4

http://marketing.grader.com

Blogging

Website

Social Media

SEO Tools

Prospect Intelligence

Lead Intelligence

Landing Pages

Email Manager

Lead Nurturing

Marketing Analytics

Competitor Tracking

Blog Analytics

Advanced Marketing Analytics

Get Found. Convert. Analyze.

Less of this.

40

More of this.

41

Twitter Marketingin 2 Words…

BE!!!!USEFUL“”

Twitter Marketingin 4 Words…

Listen.Learn.Care.Serve.

“”

Tweet Quote!

“Make the customerthe hero of your story.Ann HandleyChief Content OfficerMarketingProfs

Image Credit: Fotographia Guerilla

Tweet ebook!

Image: http://inay.org

http://bit.ly/nPhHDC

Capitalize on Promoted Tweets

1. Hit Your Followers at the Right Time2. Target Relevant Keywords3. Find People Who Resemble Your

Followers4. Use Geo-Targeting for Events and

Local Businesses5. Promote Offers6. Test Content and Messaging

Understand Your Twitter Traffic

NEW Twitter website analytics will track:•amount of traffic Twitter drives overall•extent to which Twitter users are sharing a site's content•effectiveness of a website's Tweet button integration

http://marketing.grader.com

“learn to not be afraid of who you actually are.”

http://pistachio.posterous.com/lauras-rules-0

1. be kind and fair to

everyone.

2. don't worry whether

or not anyone likes

you.

3. help people.

4. ask.

5. act. (get excited and

share it)

http://pistachio.posterous.com/lauras-rules-0

laura’s rules

6. love yourself.

7. love others. (try radical

forgiveness)

8. gratitude for everything.

9. hope is your only hope.

(and fear is your only

worry)

10. be present.

Marketingis a Mess.

HubSpotconsolidates all

the best inbound marketing methods

in one spot

6000+

customers

300+

employees

$65M

Google VenturesSequoia

Salesforce.com

THANK YOUTHANK YOUTHANK YOU

http://bit.ly/talkhubspotLearn more today!