Events AndExperiences

ExperienceAtmosphere

BrandSalience

ReinforceBrand Image

Commitment to Society

EnhanceCorporate Image

EvokeFeelings

Entertain Key Clients

MerchandisingOpportunities

Major Sponsorship Decisions

Choosing EventsDesigning Sponsorship ProgramsMeasuring Sponsorship ActivitiesCreating Experiences

Measuring SponsorshipActivities

1.Supply-side Method2.Demand-side Method