div class=trans-pagebuttonPage 1button div class=trans-image a href=https:reader042fdocumentsinreader042viewer202203262055cae057bb61eb65148b4718html5page1jpg target=_blank amp-img class=trans-thumb alt=Page 1: Ch16 how does marketing communication work src=https:reader042fdocumentsinreader042viewer202203262055cae057bb61eb65148b4718html5thumbnails1jpg width=142 height=106 layout=responsive amp-imga divpHOW DOES MARKETINGp pCOMMUNICATION WORK pdivdiv class=trans-pagebuttonPage 2button div class=trans-image a href=https:reader042fdocumentsinreader042viewer202203262055cae057bb61eb65148b4718html5page2jpg target=_blank amp-img class=trans-thumb alt=Page 2: Ch16 how does marketing communication work src=https:reader042fdocumentsinreader042viewer202203262055cae057bb61eb65148b4718html5thumbnails2jpg width=142 height=106 layout=responsive amp-imga divdivdiv class=trans-pagebuttonPage 3button div class=trans-image a href=https:reader042fdocumentsinreader042viewer202203262055cae057bb61eb65148b4718html5page3jpg target=_blank amp-img class=trans-thumb alt=Page 3: Ch16 how does marketing communication work src=https:reader042fdocumentsinreader042viewer202203262055cae057bb61eb65148b4718html5thumbnails3jpg width=142 height=106 layout=responsive amp-imga divp2 MODELSp p• MACROMODELp p• MICROMODELpdivdiv class=trans-pagebuttonPage 4button div class=trans-image a href=https:reader042fdocumentsinreader042viewer202203262055cae057bb61eb65148b4718html5page4jpg target=_blank amp-img class=trans-thumb alt=Page 4: Ch16 how does marketing communication work src=https:reader042fdocumentsinreader042viewer202203262055cae057bb61eb65148b4718html5thumbnails4jpg width=142 height=106 layout=responsive amp-imga divpMACROMODELp pSENDER RECEIVERpdivdiv class=trans-pagebuttonPage 5button div class=trans-image a href=https:reader042fdocumentsinreader042viewer202203262055cae057bb61eb65148b4718html5page5jpg target=_blank amp-img class=trans-thumb alt=Page 5: Ch16 how does marketing communication work...