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I. Porter’s Generic Strategies II. The Value Delivery Process III. Product versus Market Orientation IV. Dimensions that Define a Business V. Ansoff’s Product-Market Expansion Grid VI. Categories of Marketing Alliances

Differentiation

Overall Cost Leadership

Focus

Concept 1 (REMEMBER This)

Example of Concept 1(REMEMBER This)

Cost Leadership Differentiation

Strategy

Segmentation Strategy

Narrow Market Scope

Broad Market Scope

Uniqueness competency

Low Cost competency

Concept 2

Choose the Value

Provide the Value

Deliver the Value

Example of Concept 2

- is a leading telecommunication in Asia Pacific Region

- diversified from a traditional telecom provider to a cloud

service provider

Population

2011 (in M)

Internet Users

2011 (in M)

Users % of

World

User Growth

(2000-2011)

Asia Only 3,880 932 44% 716%

ROW 3,050 1,178 56% 378%

World 6,930 2,111 100% 485%

Choose the Value

Provide the Value

Deliver the Value

Concept 3

• What the product is? Product

• The value the product can give? Market

Example of Concept 3

We produce

water

PRODUCT MARKET

We serve to lead healthier,

more comfortable lives

We offer loans

and savings

We find ways

Concept 4

Customer groups

Technology Customer

needs

Example of Concept 4

- National Bookstore

- Netopia

- Book Sale

Books, Research, Ballpens

Concept 5

Ansoff’s Product-Market Expansion Grid

Example of Concept 5

Sewer System Septic Cleaning

Concept 5

Ansoff’s Product-Market Expansion Grid

Example of Concept 5

Sewer System Septic Cleaning

Concept 6

Product or service alliance

Promotional alliance

Logistics alliances

Pricing collaborations

Example of Concept 6

SHAKEY’S ON WHEELS ON A NEW

VOYAGE

Shakey’s On Wheels is ready to roll! If you

can’t come to Shakey’s, Shakey’s will

come to you.

The new, innovative, re-designed and

revolutionary Shakey’s On Wheels’ mobile

restaurant is all set to serve its mouth-

watering menu right where you are. The

leading pizza restaurant chain promises

you just that, with its state-of-the-art 12-

meter AX model Hyundai vehicle that

brings all of Shakey’s goodness wherever

you want it to be.

Logistics alliances

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