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CfLI Marketing Team 2010-11 OverviewEmma GoldsteinMarketing Team Intern: Strategic VisionMay 4, 2011

+Outline

1. Objective

2. Situational Analysis

3. Strategic Marketing Analysis & Recommendations

4. Evaluation

5. Key Takeaways

+Objective

Summarize and evaluate marketing team progress

Situational Analysis

Strengths: Idea generation, creativity and determination

Weaknesses: Implementation and communication

+Strategic Marketing Analysis

1. Social Media Engagement

2. Promotions

3. Branding

+Social Media Engagement

Facebook: 1/18/2011—5/2/2011

+Social Media Engagement

Facebook: 1/18/2011—5/2/2011

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+Social Media Engagement

Twitter

+Promotions

“Got Involvement?” campaign

Get Involved video

In-class visits

+Branding

Pens, notepads, apparel

Media Kit

Business cards

Updated banners

+Evaluation

Google Analytics

Surveys

+Key Takeaways

1. Structure

2. Evaluation

3. Continuation