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Naming Your Business

 Jason WeingartenCo-Founder & CEO

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What are we covering?

• Naming a business or a product

•Characteristics of a good name

• Tips on finding good domain names

• Logo development

• Q&A

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Is a name thatimportant?

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Andersen Consulting Phillip Morris

BackRub

Brad’s Drink 

Ernst & Young

Relational Software

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Best Practices

• Easy for consumers to say and remember

•The shorter the better (letters &syllables)

• Showcase products major benefits

•Compatible with product line(s)

• Available domain name

• Use words of no meaning to avoid

negative connotation Partial Source: http://www.udel.edu/alex/chapt12.html

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What not to do

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eCampusRecruiter

• Clearly defined name

• 6 syllables

• 16 letters

•Built a product EASE

• Brand extension?

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RECSOLU

• Word of no meaning

• Combined RECruitment SOLUtions

• 7 letters

•3 syllables

• Broader range of products

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Different pronunciations

of RECSOLU

• REC - ZULU

• RES - CAH - LOO

• REX - AH - LOO (correct)

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Logos

• Easy to remember

• Multiple Variations (Vertical, Square,

Rectangle)

• Works on variety of color backgrounds

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Look familiar?

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and now...

Questions