AdvertisingAdvertising

Principles of Marketing APrinciples of Marketing A

Warm-upWarm-up

How does advertising influence How does advertising influence consumer buying decisions?consumer buying decisions?

AgendaAgenda

Review testReview test Developing Print AdvertisementsDeveloping Print Advertisements Group ActivityGroup Activity

Written Brochure Due FridayWritten Brochure Due Friday Price and Place Due FridayPrice and Place Due Friday

Print AdvertisementsPrint Advertisements

Four key elements of an Four key elements of an advertisementadvertisement HeadlineHeadline CopyCopy Illustration Illustration SignatureSignature

Print AdvertisementsPrint Advertisements

HeadlineHeadline The saying that gets the readers The saying that gets the readers

attention, arouses their interest by attention, arouses their interest by providing a benefit, and leads them to providing a benefit, and leads them to read the rest of the ad.read the rest of the ad.

Print AdvertisementsPrint Advertisements

Headline examplesHeadline examples

Print AdvertisementsPrint Advertisements

CopyCopy The selling message in a written The selling message in a written

advertisementsadvertisements

Print AdvertisementsPrint Advertisements

Copy examplesCopy examples

Print AdvertisementsPrint Advertisements

IllustrationIllustration The photograph or drawing used in a The photograph or drawing used in a

print advertisementprint advertisement

Print AdvertisementsPrint Advertisements

Illustration examplesIllustration examples

Print AdvertisementsPrint Advertisements

SignatureSignature Brand mark, or logo that is the Brand mark, or logo that is the

identification symbol for the business or identification symbol for the business or productproduct

Print AdvertisementsPrint Advertisements

Signature examplesSignature examples

Group ActivityGroup Activity Your group will be given 3 Your group will be given 3

advertisements. For each advertisements. For each advertisements, on a separate sheet of advertisements, on a separate sheet of paper, write down the four parts of the ad paper, write down the four parts of the ad (Headline, Copy, Illustration, Signature).(Headline, Copy, Illustration, Signature).

Pick a speaker and recorderPick a speaker and recorder Turn in one paper for the groupTurn in one paper for the group Use participation cardsUse participation cards Pick one ad to share with the class.Pick one ad to share with the class.

References:References: http://www.wkjeeps.com/photos/premiere_night_01http://www.wkjeeps.com/photos/premiere_night_01

.jpg.jpg http://4.bp.blogspot.com/_4vQtR30tlCw/http://4.bp.blogspot.com/_4vQtR30tlCw/

SCJ0eOZrl4I/AAAAAAAACsA/Kh35fvHgIdQ/s400/SCJ0eOZrl4I/AAAAAAAACsA/Kh35fvHgIdQ/s400/CoachAd+copy.jpgCoachAd+copy.jpg

http://farm4.static.flickr.com/http://farm4.static.flickr.com/3185/3079298820_0d6a6f8883.jpg3185/3079298820_0d6a6f8883.jpg

http://necreative.typepad.com/.a/http://necreative.typepad.com/.a/6a00e00984da408833011169005164970c-500wi6a00e00984da408833011169005164970c-500wi

http://practicalramblings.files.wordpress.com/http://practicalramblings.files.wordpress.com/2008/03/come1.gif2008/03/come1.gif

http://www.commercialsihate.com/print/http://www.commercialsihate.com/print/snapple.jpgsnapple.jpg

http://www.gm-volt.com/c/volt_ad.jpghttp://www.gm-volt.com/c/volt_ad.jpg