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Copyright © 2011 The Nielsen Company. Confidential and proprietary.Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Chicago E-Learning and Technology Conference 2011
Developing An E-Learning Curriculum Plan – A Closer Look
Brigitte Barrett-Johnston, Director of Curriculum – Global Learning Services, Nielsen
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Who Is Nielsen?• We are a leading global information and measurement
company that provides clients with a comprehensive understanding of consumers and consumer behavior.
• We deliver critical media and marketing information, analytics and industry expertise about what consumers watch and what consumers buy.
• We help our clients maintain and strengthen their market positions and identify opportunities for profitable growth.
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Who is Brigitte Barrett-Johnston?• Nielsen’s Director of Curriculum with Global Learning
Services.
• Global Learning Services drives results through innovative design and technology, collaboration, leadership and global influence for a consistent, high-quality learner experience.
• Over 15 years of experience in Communications, Television, Media, Training and Development.
• Develop, design and deploy curriculum plans for Nielsen’s clients and employees.
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Why Global Learning Services?• Request from Media Client Services Executives within Nielsen
• Educate Client’s Sales Representatives on the business of Nielsen
• Preliminary discovery meetings with key client players and Nielsen
• Objective setting
• Curriculum Plan Design
• Curriculum Plan Deployment
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Client Objective Setting
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Client’s Training Objectives/WIIFM
• “Our Sales Reps need to know the different services offered by Nielsen, notably the Television industry”.
• “Our Sales Reps need to go to market and effectively discuss the buying process”.
• “Our Sales Reps need to know more about competitive positioning”.
• “Our Sales Reps are located in 20 different markets –scattered across the United States”.
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
It’s a bird, it’s a plane! It’s a Curriculum Plan!
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Curriculum Analysis and Objective Setting
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Objective: “The Daily Planet Sales Reps need to know the different services offered by Nielsen, notably the Television Industry
•Session One: Television Industry Overview
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Objective: “The Daily Planet Sales Reps need to go to market and effectively discuss the buying process”
•Session Two:Inside the TV Buying Process
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Objective: “The Daily Planet Sales Reps need to know more about competitive positioning”
•Session Three:Media Selling Strategy
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Objective: “The Daily Planet Sales Reps need to know more about competitive positioning”
•Session Four –Breakout Sessions including recognizing the Media Mix
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Curriculum Design
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Important item in Curriculum Design – know your client’s delivery needs
• Daily Planet Management staff expressed the following during the discovery phase:
– The Sales Reps are scattered across the United States.
– Difficult to gather all the Sales Reps together for one meeting.
– Offer a variety of learning options
– Need a quick turnaround time for training
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Question – E-Learning the best option for this client?• Why or Why Not?
• Is E-Learning the best option here?
• In-person, classroom style training be more effective?
• Let’s discuss!
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
It’s a bird, it’s a plane! It’s a E-Learning Curriculum Plan!
Global Learning Services dedicated time and resources to developing content for the virtual instructor-led sessions and offered The Daily Planet the opportunity to enroll in two e-learning courses prior to attending the virtual instructor-led training.
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Curriculum Deployment
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Nielsen U for The Daily Planet
Nielsen U? Tell me more about it!
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Nielsen U for The Daily Planet
• Nielsen U is our on-line, educational platform for clients
• Access to Nielsen U for all Daily Planet Sales Reps
• Recommended 2 online tutorials prior to attending virtual sessions
• All four, instructor-led sessions to be delivered virtually
• Marketing directly to Daily Planet associates
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Nielsen U for The Daily Planet
• Access to NU for all Daily Planet associates
• Recommended 2 tutorials prior to attending Live Meeting sessions
• Marketing directly to Daily Planet associates
• Direct Links to tutorials
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Nielsen U for Daily Planet –Virtual, Instructor-Led Sessions• 4 Live Meeting
Sessions scheduled weekly
• 5 “pilot” Daily Planet markets
• Customized post-training survey delivered after each session
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Process for developing an E-Learning Curriculum Plan• Preliminary discovery meeting with your client
– Ask those key questions – audience size, location, limitations, WIIFM
• Develop and present training objectives to your client
• Discuss delivery options – E-Learning is a fast-paced, delivery method for training
– Virtual, instructor-led training– E-Learning development tools – Articulate, Camtasia
• Design and Deploy E-learning
• Post-Training Evaluation – Metrics that Matter
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Questions?
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Copyright © 2011 The Nielsen Company. Confidential and proprietary.
Thank You!