1. Using Market & Customer Insight to Make Better Decisions
Jodie Slaughter
McKinley Advisors (presenting) American Ceramics Society
Jackie Oppenheim & Russ Raman
American Society of Mechanical Engineers
Marc Beebe, CAE
IEEE Corporate Strategy and Communications
Peter Turner (moderator)
MCI Group
Remote Meeting Technology provided by

2. What does it take to grow a T&D business?

3.

4. Research as a Catalyst for Sound Association Decision Making

5. Todays Topics

• Research 101 benefits, applications, definitions
• 6. Research you can conduct yourself with no/little budget
• 7. When to call in a professional
• 8. Research in Action: Lessons learned by a mid-sized CESSE member