Post on 24-Jul-2020
CEO LEADERSHIP FIELD GUIDE
Helping SME’s survive and thrive in and after the Covid-19 pandemic
Virtual Launch23 April 2020 12h00-13h00
PAGE
Agenda1. Responding to the crisis
2. What CEOs need now
3. Why 10X?
4. The Platform
Mission
Terms
Contents
Demo
5. How Fund Managers can use this to support their portfolio companies
6. Next Steps
7. Q&A
4
6
9
12
22
27
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RESPONDING TO THE CRISIS
6
OUR NEW REALITY
So, what do we do? What can we do?
What changes to come?
Which changes will last?
How long? Don’t expect a quick bounce
back
We are all in unchartered
waters
Waiting for it to pass is not an
option
WHAT CEO’S NEED NOWA Covid-19 emergency response
Millions of jobs lostTens of millions of
people pushed into extreme poverty
Liquidity:Appropriate financial support
at speed
Speed: We need to get this kind of support to the CEOs
ASAP
Mitigation: Protecting productive
capacity in the economy by minimizing the number of
businesses that fail through clear leadership
9
CEO’s need an incisive crisis response leadership field guide made for the moment
WHAT CEO’S NEED NOW
WORLD CLASSHigh impact
OPENFree for all SMEs
(low cost, sponsored)
• Different situations • Augments coach/mentor
VERSATILEWorks for most SMEs
SCALEDAvailable to all
without scalability constraints
CRISIS LEADERSHIP MANUALCOVID-19 Specific
They need more than a stream of articles / videos
SURVIVE, THEN THRIVE No frills. Gets the critical jobs done really fast
LOCALISEDuniversal tools, local
context
WHY 10X?
11
EDGE GROWTH:
Supplier Development Programmes
SGB Finance Capacity building
12 YEARS SCALING IMPACT BY GROWING SGBS WITH CAPITAL & BDS/TA
EDGE IN NUMBERSOur impact to date is only the beginning
Industry benchmark: G4G Report, Stats from competitor websites** For early growth and growth businesses***Enterprise and Supplier Development (ESD) involves growing small and medium sized businesses from disenfranchised race groups in corporate supply chains by providing finance, support and assisting business development and sustainability
Track record>R1.5bnin funds under management
>R675min funds deployed
>710SME beneficiaries & investees
>40corporate clients engaged
>70Staff
Achievements
5 679jobs created
22%in average SME revenue growth
60% Programme SME’s get additional contracts
R129mcontract volume obtained
How do we fare?
Biggest ESD
Fund manager*** in SA
Leading
access to market track-record
Highest direct
job creationamongst competitors
Strongest
SME revenue growth**
THE PLATFORM
OUR MISSION
Maximise survival rate of small businessesby putting CEO effectiveness on steroidsthrough the definitive leadership field guide:
• Precise manual: how to lead through this crisis
• Step-by-step guidance
• Practical (no academia, just what works)
• Real (from battle hardened CEOs & Leaders)
• Gives speed (With tools and templates)
• Focused on a true and lasting IMPACT
THE TERMS
100% free, 100% open. Forever
No strings, no fineprint
This is our contribution to our heroes: Africa's entrepreneurial leadership teams
16
THE METHOD
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MORE THAN JUST A CONTENT LIBRARY
What the platform is NOT
What the platform IS
An ocean of content Just in time guidanceBest content, at the right time
Stream of tools & checklists JourneySequence of stages, steps & required tools
A series of webinars Answers from veteransAsk seasoned CEO’s and experts
Learning journey Business deliverable focus. Get the job done fast
A million topicsSeasoned CEO Curated: Key mindsets, actions, & tools for survival
• Steel your nerve
• Survive the storm
• Ration supplies
• Stop leaks
• Man stations
• A-Game
• Lead
• Plan scenarios
• Preserve cashflow
• Cut costs
• Stabilize ops
• Macro scenarios
• Industry/ market scenarios
• Revenue scenarios
• Cost cutting targets
• Cost cutting actions
• PLAN A (Customer / Revenue, HR, Ops, Finance, Legal issues, Marketing, Internal comms)
• PLAN B
• PLAN C
• Capital plan
Phase 2: RESPONDSurvive the storm
LEAD WITH CLARITY AND SPEED THROUGH THE 4 PHASES OF THE CRISIS
Hit by a storm
1
• Set sail• Orientate and calibrate new course
• Everyone to safety
• Man the stations
• Employee safety
• Compliance
• Task team
• Develop new strategy to suit new normal
• Grow and scale business
• Continuity plan
• Urgent cash flow measures
• Communication plan
• New future & positioning
• New offering & business model
Phase 1: REACT Seal the hatches
Phase 4: RE-LAUNCHSet sail
Phase 3: RE-AIMSet new course
• Steel your nerves
• Survive the storm
• Ration supplies
• Stop leaks
• Man stations
• A-Game
• Lead
• Plan scenarios
• Preserve cashflow
• Cut costs
• Stabilize ops
• Macro scenarios
• Industry/ market scenarios
• Revenue scenarios
• Cost cutting targets
• Cost cutting actions
• PLAN A (Customer / Revenue, HR, Ops, Finance, Legal issues, Marketing, Internal comms)
• PLAN B
• PLAN C
• Capital plan
Phase 2: RESPONDSurvive the storm
Outputs
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3 LEVELS OF LEADERSHIP | 8 AREAS OF FOCUS
STEEL
YOURSELF
(self leadership)
1.Inner game
2SKIPPER
YOUR CREW
(team leadership)
3STEER
YOUR SHIP
(enterprise leadership)
3. Safety and Compliance
4. Liquidity and Financials
5. Customer and strategy
6. Legal and HR
7. Operations
8. Marketing
2. People and Culture
(team leadership)
1
2
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SUMMARY OF KEY PLATFORM ELEMENTS FOR EACH ‘MODULE’
3
Frame: Set the scene, get the mindset right
Video: What, why, how?
Tools: Download, use right away
Plan:Guidance on next steps and timing
21
DEMO
HOW FUND MANAGERS CAN USE THIS TO SUPPORT THEIR PORTFOLIO COMPANIES
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ROLES: LEADING THROUGH THE CRISIS
CEO
Hit by a stormCaptain
CEO Coach
Seasoned Captain -experience surviving
hurricanes
• Inner game coaching
• Wisdom to navigate nuance/ practical
dilemmas
Field Guide Hurricane survival manual
• Step by step guide to weather the storm.
• Checklists, tools, templates
InvestorsFlagship / ‘Mother ship’
Traditional role +
• Give them ‘the manual’
• Be soundboard
• Facilitate peer sharing
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LEADERSHIP MILESTONES
Phase 1
AREA OUTPUTS DATE
First response • Continuity plan• Urgent cash flow measures• Communication plan
[Date][Date] [Date]
Phase 2 Liquidity plan • Revenue scenarios(based on macro & industry scenarios)
• Cost cutting targets• Cost cutting actions
Scenario plans • PLAN A (Customer / Revenue, HR, Ops, Finance, Legal issues, Marketing, Internal comms)
• PLAN B• PLAN C• Capital plan
‘New North’ • New future & positioning• New offering & business model
Phase 3
OKRs • Business OKRs
Once the CEO has onboarded to this journey, set milestones together. Let the CEO work through the platform at their pace.
[Date]
[Date]
[Date][Date]
[Date]
[Date][Date][Date]
[Date][Date]
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INTERACTIVE EVENT SCHEDULE
APRIL MAY JUNE
Weekly sessions after the launch for CEO’s, founders and leadership providing industry knowledge and advice
Weekly upload of new content onto the Leadership Field Guide platform
5 May
Session #2 Crisis Liquidity ManagementCEOs
12 May
Session #3Managing the payroll dilemma
28 April
Session #1 Leading with clarity & speed through the crisis
19 May
Session #4Managing tough contractual issues
26 May
Session #5Topic TBC
2 June
Session #6Topic TBC
Fund Managers
23 April 7 May
Session #2Supporting scenario planning & cost cutting decisions
21 May
Session #3Topic TBC
Session #1Using the Field Guide to support CEO’s
NEXT STEPS
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HOW CAN YOU SUPPORT YOUR CEOS?
Share invite to the platformWe will share a brochure for CEOs and founders
Agree the Leadership roadmapSee template. Download this pack from 10X-e.africa
Establish weekly cadence Agile planning & decision-making
Q&A
C O N TA C T S
Jason Goldberg
Co-Founder, Director
+27 83 675 5358
jgoldberg@edgegrowth.com
Wayne Hartmann
Business Development Director
C+27 64 857 8899
whartmann@edgegrowth.com
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5 CUSTOM JOURNEYS3Program beings with a diagnostic to select the appropriate blueprint
START
1
2
3a
3b
3c
3d
Urgent liquidity crisis?
Y
N
Potentially fatal cash flow impact,
Run out of cash within weeks
Significant short-term disruption to business?
Y
N
Dangerous revenue loss AND / OR
operational disruptions
Minor short-term disruption to business?
Y
N
Big but manageable revenue lossAND / OR
Significant new opportunity? N
Y
Opportunity to change the game
e.g. acquisitions, customer acq. from failed competitors
Is the business saveable?
Y/?
N
Temporary / bounce back
likely?
N
Y
Temporary / bounce back
likely?
N
Y
Got cash?
N
Y
5a
5b
4
Journey Objectives Phase
Liquidate • File for liquidation• Wind down business activities
1a
Business rescue • Take drastic action and street fight to survive (aggressively improve liquidity, adapt business model)
• If saveable, enter Business Rescue
1b, 2
Fight it out, recapitalise, adapt & bounce back
• Take urgent action and street fight to live• Develop offensive measures and strategy• Shift to growth when market bounces back
1c, 2, 3, 4
Survive, bounce back • Take urgent action and street fight to survive (assess customer in ‘new normal’, build new strategy and org.)
• Execute new strategy and grow
1c, 2, 3, 4
Wait it out, adapt, bounce back
• Make tactical adjustments• Wait for bounce back and return to business as usual
1c, 2, 3, 4
Wait it out, grow • Make tactical adjustments• Adapt to ‘new normal’ and grow
1c, 2, 3, 4
Business as usual • Continue business as usual 4
Raise capital, then bold offensive
• Develop offensive measures and strategy• Raise capital and execute new strategy to grow
3,4
Immediate bold offensive
• Develop offensive measures and strategy• Execute new strategy to grow
3,4
operational disruptions
Focus on IVIVINNI platform ‘Defensive’ measures ‘Offensive’ measures