Cellular Telephones and the Lifestyle

Revolution

(p. 259)

PostcardBy Darren Draper

QuickTime™ and a decompressor

are needed to see this picture.

Mann, Merlin. (2007). 30 seconds with that phone guy.

Cell PhonesFirst offered to Americans in 1983.Early adopters were male executives.Cell phones cost about $3,000 at the

time.

Image © 2003. BBC News. Source: http://news.bbc.co.uk/

130,000,000

0

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

140,000,000

Cell Phones Sold World-wide

1980s

130,000,000

1,000,000,000

0100,000,000200,000,000300,000,000400,000,000500,000,000600,000,000700,000,000800,000,000900,000,000

1,000,000,000

Cell Phones Sold World-wide

1980s1990s

The Real Phone Guy

Frank NuovoDirector of Phone

Design - NokiaStepped down on

April 1, 2006He made the cell

phone cool

Image © 2002. iXBT.com. Source: http://www.ixbt.com/

Frank Nuovo“Look at the earpiece. It has

three holes. But what shape are the holes? Three ovals. Look at the microphone It’s a little oval. It cost money to make those holes into oval shapes. A circle would have been cheaper. You don’t notice it - but you see it, you feel it.”

Frank Nuovo, in explaining the details of the early Nokia 101.Image © 2006. Tech News. Source: http://www.technews.it/

Re-invented PhonesSMS (Short Message Service) - 1994Individualized Ring Tones - 1998The ability to buy soft drinks from a

machine (via infrared) - Korea and other countries

Constant changes - Nokia leads the global business because it devotes 9.6% of sales to R & D.

Relative AdvantageSaves time - an estimated 2 hours

per week (more now)Allows for mobilityImportant status symbol -

widespread sale of replicas in the 1980s (more than 40,000 non-working replicas were sold)

CompatibilityConnects its user to a network of

people

“When you lose your mobile, you lose a part of your brain.”

- Student from Japan

Non-technical names - Portraying a positive image

Range of colors, styles and sizes

ComplexityOperates like a regular phone = no

need to learn new skillsSMS skills were quickly learnedToday about 1 billion SMS

messages are sent every day!

TrialabilityA friend’s cell phone can be

borrowed for trial use.Many companies offer the first

month’s service for free.Offering a free phone as a part of

the deal doesn’t hurt.

ObservabilityCell phones are everywhere!

United Kingdom, Italy, Sweden, and the Czech Republic - cell phone penetration is greater than 100%

Cell phone penetration in Asia continues to climb

United States - 73%

US Data: Pew Internet & American Life Project, April 2006 Survey.

ObservabilityCell phones are everywhere!

40% - Jr. High Schools75% - High Schools90% - Colleges

Image © 2006. Pantagraph. Source: http://www.pantagraph.com/Prensky, M. (2004). What can you learn from a cell phone? Almost anything.

ObservabilityCell phones are everywhere - even

in Utah schools

55% - Jr. High Schools85% - High Schools

Image © 2006. Pantagraph. Source: http://www.pantagraph.com/Draper, D. (2007). Mobile access in the classroom.

The EndThe End