Post on 17-Dec-2014
description
Celine Dion The
Canadian LegendBy Fadia Mamo
Background Born in a rural French Canadian hometown called
Charlemagne (a small town 30 miles east of Montreal, Quebec, Canada)
She is the youngest of 14 children of a highly musical family
Began to sing and perform at the age of five
At the age of twelve, together with her mother and one of her brothers, Celine composed a French song which would forever change the course of her life.
Celion Dion (2014). Biography: The Journey so Far. Retrieved from http://www.celinedion.com/ca/biography
Background
Has “earned music industry awards from around the world: Grammy Awards in the US, Juno and Felix Awards in Canada, and a World Music Award recognizing her status as the best-selling female artist of all time.”
Has been called “the premier contemporary pop vocalist of the Nineties.”
In 1983, Celine was the first Canadian ever to receive a Gold Record in France.
Celine Dion is regarded as one of pop music's most influential voices
(Celine Dion Biography, 2014)
Celion Dion (2014). Biography: The Journey so Far. Retrieved from http://www.celinedion.com/ca/biography
Best Hits
"A World to Believe In”
"My Heart Will Go On”
“To Love You More"
"The Power of Love"
"Beauty and the Beast"
"Because You Loved Me"
"It's All Coming Back to Me Now"
"Be the Man"
"I'm Your Angel“
"Where Does My Heart Beat Now"
"The Power of the Dream"
"When I Fall in Love"
"That's the Way It Is"
"A New Day Has Come"
"I'm Alive“
"I Drove All Night“
"Taking Chances"
Current Family
Online/Social Media Presence: Official Website
http://www.celinedion.com/ca/home
Online/Social Media Presence: Facebook Page
https://www.facebook.com/celinedion
Online/Social Media Presence: Twitter Page
https://twitter.com/celinedion
Online/Social Media Presence: Myspace Page
https://myspace.com/celinedion
Online Communities: Team Celine Official Online VIP Club
http://www.celinedion.com/ca/teamceline-dion
Created and maintained by Celine Dion Online VIP Team Managers
Online Communities: Forumshttp://www.celinedionforum.com/
Created and maintained by top fans of Celine
Online Communities: Fan Communities
http://celinefan.org/Created and maintained by top fans of Celine
Reaching to Audience and Meaningful/Sharable content
Regular postings for opportunities to reach to audience
Audience is targeted and engaged
Fans are liking, sharing, following and posting
Active Engagement with Fans
Perhaps it would be useful for Celine to engage with fans by beginning an Instagram account!
Social push IRL/Post consistently
Celine and her team continues to be very active online
Continuous opportunities for fans to enter contests and win prizes for swag, tickets to concerts and meeting celine
This is done mainly by fans following social media posts online for directions
Very effective system as Céline continues to have regular opportunities for fans
Hope you enjoyed the SLIDE show