CDS philips hospitality presentation 2014

Jeddah –Tel: +966 12 2619242 Riyadh –Tel: +966 11 2012427 Beirut –Tel: +961 1 810 467 info@cds-me.com

Philips Hospitality

Philips - leading in

Hospitality TV

30 years ago Philips invented the category of Hospitality TV.

Since then we are the #1 in Europe serving Hotels, Hospitals,

Sports Stadiums, Cruise liners and jails and other professional

environments

We will increase our global footprint from a predominantly European player

to include Asia Pacific and Brazil in 2013

HTV range coverage

Limited coverage

Separate dedicated TV ranges

We have strong partnerships with major international and local

Hotel chains being a preferred supplier to most.

Jeddah –Tel: +966 12 2619242 Riyadh –Tel: +966 11 2012427 Beirut –Tel: +961 1 810 467 info@cds-me.com 6

Market analysis of Hotel TVs EU 2012

Avg room size 4,5* = 120

Avg room size 1,2,3* = 32

Key market trends:

• Replacement cycle time increasing due to crisis

• System market & subscription based solutions are decreasing

• Smart TV & solution without STB are increasing

6Average replacement cycle

Why Hotel TV not a consumer TV?

Less costs

Install & manage without

entering rooms

Highly energy efficient

Safety

Anti-theft features for TV and

remote

Professional service & logistics

Earn revenue

Promote hotel offerings through

info-pages

Select & Sell channel packages

to guests

Guest experience

Display welcome message &

hotel info pages

No disturbance of other guests

(menu lock, volume limit)

Why Hotel TV not a consumer TV?

Lower cost of ownership

• Less running and installation cost

– Efficient & remote installation & remote upgrading, channel editing, …

– Low energy usage (additional features like green button)

• Revenue opportunities

– Info pages helps to promote hotel services (e.g. visit restaurant)

– Channels can be locked and unlock codes can be sold to guests (MyChoice)

• Safety: e.g. Hospitality remote with anti-theft provision; fixation features on TV

Guest experience

• Display welcome message, info channel

• On-screen clock (always access to destination time)

• No disturbance of other guests (volume limitation, settings lock)

• Secure Smart TV (deletion of personal data, no mobile sharing to other rooms)

Professional service

• Optimized service & support with a professional & local partner network

• Optimized logistics (delivery at doorstep) & optional extended warranty

Positioning 2013 - 2014

Philips – the smartest in Hospitality

TCOConnect

Philips – Super Seven

Positioning evolution from 2013 to 2014

TCOConnect

Philips – the smartest in Hospitality TV

Smart functionality that allows guests

& hoteliers to connect – to mobile devices,

to the online world, to hotel info and to hotel/SI

systems

Features that ensure the most (cost-)

efficient installation and

management & offer revenue

opportunities

An underlying promise of true care for operational

excellence, customer intimacy and

sustainability

What is comprised in our new feature package

Our new feature will be centered at the core of this positioning,

where Connect and TCO synergize.

MyChoiceInt IPTV

- Dedicated cloud Apps

- SmartInfo

- Smartinstall

- SimplyShare

Connect

• SmartTV

• Secure

Simplyshare

• SmartInfo

Smart TV – access to a wealth of apps• All apps are cloud-based managed by Philips

(plug & play)

– No action by hotel needed for app-

upgrading & installation

– Always latest look and feel for guest

– New apps immediately visible on all

connected Smart TVs

– Privacy (all log-in data deleted after usage)

• New look and feel in 2013

Secure SimplyShareGuests bring an increasing amount of

devices and content with them

• Share photos, videos and music

wireless (via DNLA)

• Special secure version for hotels so

guests cannot share content to other

• Open system working with iOS and

Android

SmartInfo – for branded hotel info pages

Benefits

- Provide information about hotel &

surroundings

- Create additional revenue by promoting

hotel services (Spa, restaurant, room

service)

- Provide a branded experience in your style

- Interactive browser-based experience

- Based on easy-to-use templates or your

own creation

- Can work both online and offline

- Can be steered & updated via SmartInstall

(from August 2013) or via USB cloning

SmartInfo examples

TCO – total cost of ownership

• SmartInstall

• AppControl

SmartInstall – remote installation & configuration

Benefits

Saves time, money and does

not disturb guest through

• No fees or subscription

• Faster initial set-up

• Upgrading/updating

without going to rooms

• Dynamically change

settings and channels on

the TV

• Consistent installation

and setting for all rooms

• Upgrade only one, a

group or all rooms

• All remote through RF

• Steer Appcontrol and

SmartInfo (from 8/2013)

Appcontrol to create app profiles

Benefits

• Select, add and delete apps to

create different App profiles for

different room/floors/…

• Profiles can help to optimize

bandwidth usage

• Profiles instantly changeable

• Clonable for different TVs

Advanced Hospitality features

Smart TV systemsSafe costs and clutter with integrated IPTV.

SmartTV system – system implementations without STB

• Channels can be via RF or IP

• System features via IP (key STB capabilities are embedded in TV)

• VOD capable - encryption of premium content via Vsecure

• Capable of running 3rd party systems of a growing number of providers

IP TV channelsSafe costs and clutter with integrated IPTV.

IPTV channels – reception of TV broadcast via IP network

• Receiving channels through IP infrastructure (multicast)

• No STB needed

MyChoice – revenue solution for standalone TVs

• Works in every hotel with existing infrastructure

• Only needs a Philips HTV (EasySuite or higher & a pincode)

Benefits:

• Additional revenues for hotelier/installer

• Refinancing of hardware & content investments (e.g Sky

channels)

• Works on stand alone TVs, no system needed

• Variable business model (no sales, no cost)

• Case study proven

What can be pin protected?

What ? Why do you need it ? Studio Easy

Media/

2808 3008 5/7

All inputs behind

(HDMI, AUX, USB,

Sell use of TV when using

external sources (settop box,

own content)

IP-TV behind PIN Logic step RF IP reception Tbd

NET-TV behind

PINSell of internet services

Multiple

packages

Sell different channel packages

(e.g.: Disney, international, sport,

movie, adult)

Reset activationHealthcare feature (moving

patients)

On-screen – the greener and cleaner alternative

Advantages of On-screen clock (clock works in on & off-state of TV)

• No additional investment

• Cleaner TV design without add-on element

• Reduce customer complaints on brightness at night

• Bigger display allows better visibility also without glasses (e.g. at night)

• Reuse of same display is more environmentally friendly

• More stable system as it does not require second module

• Alarm setting feature from EasySuite and up

• Always correct time as synced with DVB, etc

We see a trend that a permanently visible clock is less important than in the past as

consumers increasingly use mobile devices with clocks. Considering this together

with the advantages mentioned below, we believe that this is the right way forward.

Save and Make money with Philips HTVSmart Install With SmartInstall Without SmartInstall

Installation €45 €770

Channel maintenance €5 €680

Software upgrade* €30 €1950

*Upgrade is done before shipping, not required during the first year

Savings: In 1 year: € 3 425 In 5 years: € 17 125 In 7 years: €23 975

Power Savings Philips LED TV Typical LCD TV Conventional CRT

Energy cost over 7 year cycle for 130 units €4 068 €7 117 €13 871

Savings:toward typical LCD TV: € 3 049

towards conventional CRT: € 9 803

MyChoice value creation10% 20% 30%

1st year € 10,083 € 20,166 € 30,249

5th year € 50,416 € 100,831 € 151,247

7th year € 70,582 € 141,164 € 211,746

Secure SimplyShare Set-up

• TV

• Mobile Device

• Wireless Router

– CAT5 cable

– Configured:

• DHCP

• SSID

• etc.

• Check router manual

• Philips MyRemote app needs to be downloaded on mobile device

• Mobile needs to be connected to Wi-fi network using router SSID

• Upon connection the secure pairing will be triggered

CAT5, and supports wireless as well

SmartInstall – what do you need

CombinerSmartInstall

program

RF Card (DekTec

DTA112)

Hospitality TV Range

Range logic mapping – Hospitality TV

Signature

MediaSuite

PrimeSuite

EasySuite +

EasySuite

Signature

MediaSuite

EasySuite

Studio

Europe, Russia, MEA & Australia & New Zealand Portfolio

HotelTV line-up EMEA, Russia and ANZ

Signature

MediaSuite

EasySuite

Studio

19” 22” 24” 26” 29-32” 39-42” 46-47” 55”

Signature xxHFL7008Available screen sizes: 42’’ 47’’

Smart TV cloud –based apps that do not require local

update

AppControl create bandwidth optimized profiles

Smart Install remote installation, configuration and

channel mapping

SmartInfo for interactive, branded hotel info pages

Secure SimplyShare freedom to share content from

mobile devices to the TV

MyChoice unique solution to generate additional

revenue

Integrated IPTV safe costs and clutter. No set-top box

needed

Easy 3D a unique 3D experience in hotels with cost-

effective 3D glasses

Ambi Light add a new dimension to the viewing

experience

Integrated WiFi for clutter –free connectivity

Signature

AmbiLight

Bezelless

design

winning

picture

Full HTV

features

State of art design for style conscious hotels

MediaSuite xxHFL5008Available screen sizes: 26’’ 32’’ 40 ‘’ 46’’ 55’’

Smart TV cloud –based apps that do not require local update

AppControl create bandwidth optimized profiles

Smart Install remote installation, configuration and

channel mapping

Secure SimplyShare freedom to share content from

mobile device to the TV

MyChoice unique solution to generate additional revenue

Integrated IPTV safe costs and clutter. No set-top box needed

Integrated WiFi for clutter –free connectivity

Your best choice for SmartTV, IPTV and full

Interactivity

MediaSuiteYour best choice for full Interactivity

EasySuite xxHFL3008

The smartest choice for your hotel

Available screen sizes: 22’’ 24’’ 24W’’ 26’’ 26W’’ 32’’ 39’’

Smart Install remote installation

configuration and channel mapping

MyChoice unique solution to generate additional revenue

Welcome features Provide welcome message & logo

Healthcare hi-Impedance Isolation, Independent speaker mute,

Fire-proof, pillow –speaker compatibility, Multi-RC,

nurse – call – system & pillow –speaker compatibility

EasySuiteEntertain your guests while creating additional value

Design TBC

Studio xxHFL2808

Available screen sizes: 19’’ 24’’ 26’’ 32’’ 39’’

USB cloning for efficient installation

USB for multimedia playback

Integrated Connectivity Panel

Menu and volume locking for minimized

guest disturbance

Prison mode for minimized guest disturbance

Let your staff focus on your guest

with this hassle free TV!

StudioReliable, stylish and great value

• USB cloning

• Volume and

menu locking

• Integrated

connectivity

• Prison Mode

• USB media

Playback

+SmartInstall

+SmartInfo (slides)

+MyChoice

+On screen clock

+Healthcare

Nurse call(IR)

Multi-RC (14)

High Isolation

+White frames

+Oxigen

+ NET TV

+AppControl

+Sec SimplyShare

+Wi-Fi integrated

+Integrated SmartTV system (IXP)

+IPTV channels

+SmartInfo (browser)

+Bathroom Speaker

+V-secure IR&IP

+STB (IR/SXP)

+Brushed metal design

+Nurse call (IR/SXP)

+Optional swivel stand

+Easy 3D

+Ambi Light

+Borderless design

+Best PQ

EasySuite MediaSuiteStudio Signature

Healthcare TV

Philips Healthcare

Trust , reassurance and quality: these are the values we represent

With our dedicated product range and

well developed partner network, we aim

to enhance the patient experience by

fostering a positive environment of

entertainment and overall wellbeing.

Philips is a global leader in both healthcare and electronics with a longstanding history of over

100 years. We have developed Philips Healthcare TV as a dedicated business that serves to

provide leading TV solutions for healthcare facilities such as hospitals, care homes, and more.

A true HEART for healthcare

Designed for Healthcare

Environmentally conscious

Aesthetic design

Revenue and savings

A brand you can Trust

Designed for Healthcare

• Multi – remote

• Nurse call compatibility

• Independent volume

control

• IR In – Out

• Pillow speaker compatible

Environmentally conscious

• LED TV

- Energy savings

- Minimized hazardous materials

- Green energy label

• Less than 0.3W standby power

• Anti – flammable

• High grade quality materials

• Hi-impedance Isolation

Aesthetic design

• Designed to blend-in

Care environments

• White bezels

• Multiple sizes

• Thin LED dimensions

Revenue and savings

• SmartInstall

• Smart TV apps

• MyChoice

• Instant Initial Cloning

A brand you can Trust

• Strong brand in healthcare

• Key partners

• Extended warranty

• High quality

• Timeliness

• Transparency

Available screen sizes: 22’’ 24’’ 24W’’ 26’’ 26W’’ 32’’ 39’’ 40’’ 42’’ 46’’ 47’’ 55’’

Smart Install saves effort and money by enabling

remote set – up and update

SmartInfo for interactive, branded info pages

MyChoice unique solution to generate additional

revenue

Healthcare Hi-Impedance Isolation, Independent speaker

mute, Fire-proof, pillow –speaker compatibility,

nurse – call – system & pillow –speaker compatibility

Healthcare TV

Healthcare TVA true HEART for Healthcare

Design

White sets, Slick thin design, Full range in all size

Accessory

Special Clean HC remote*, Multi RC with 10 options,

Wall-mounts

Hi-Tech

IPTV Solution, inbuilt STB, int.

Features

SmartInstall, SmartInfo,

MyChoice, IR in/out, Pillow

speaker, Theme TV, SXP*

Safety & Trust

Brand value, Fire resistant,

Impedance Isolation, Energy

saving

Healthcare Pillars – Our Sales Story

Improving healthcare experience while creating value

Easy access through Kiosk and Credit

Benefits:

• Gives patients the freedom of viewing premium

content

• Allows to generate additional revenue by selling scratch

cards or Pin codes

• Provides patient satisfaction and comfort

“Premium” content

Pin code

True care for operational excellence, customer intimacy

and sustainability

On-time on-location logistics

Dedicated organization

Relationships management and Partner network

Customer Care

• Free pick-up and return

• Optional extended five-year warranty

Sustainability

• Smart Power functionality allows you to save money while

reducing environmental impact

• Green button on the remote control gives your guests a choice

to help minimize environmental impact and save money

• Excellent green credentials

Sustainability

We focus on:

• Best Green Products on the market!

• Philips is Dow Jones Sustainability Index (DJSI )Category Leader 2012

• Greenpeace Climate Leader 2012

• Fire retardant housing

• Energy labels: green across the full range

• Green Button: Allowing guests to save 50% on energy consumption

- Lowering Energy consumption

- Reducing Material usage (scarce resources)

- Reducing Hazardous substances

- Improve Recyclability

Philips TV is, has been and will continue to be a leader in sustainability and lowering

environmental impact

Benefits:

Philips is proven to be the leader in the industry by independent

French Sustainability Supply Management company Ecovaldis

Greenpeace Green Electronics Guide announced Philips

to be one of the leaders in the industry

E-user manual

saves 25.000 treesRecycled packaging

saves 12.500 trees

Narrow bezel – less plastic

saves 750.000 liter oil

Lower Energy Consumption,

equivalent to ½ power plant

Recycling

Energy 155 W 90 W <71 W

Materials 34 Kg 13 Kg ~10 Kg

Packaging 4 Kg 3 Kg 2,x Kg

Hazardous

32” LCD TV 32” LCD TV 32” LCD TV 32” LCD TV

2004 2009 2011 2012

Energy efficiency

EasySuite

2008 2011 2012Saving

2011 - 2012

Savings

2008 -2012

19’’ inch 46.5W 27W 26W 3.7% 44,09%

22’’ inch 55W 28W 26W 7,1% 52,73%

26’’ inch 120W 37W 30W 18.9% 75,00%

32’’ inch 130W 71W 40W 42,4% 69,23%

PrimeSuite

MediaSuite

22’’ inch 55W 26W 25W 2.4% 54,55%

26’’ inch 120W 31W 30W 1% 75,00%

32’’ inch 130W 52W 40W 23% 69,23%

42’’ inch 200W 100W 62W 38% 69,00%

Power Savings Philips

LED TV

Typical

LCD TV

Savings toward

Typical LCD TV

Conventional

Savings toward

Conventional CRT

Energy cost over 7

year cycle (130 units)€4 068 €7 117 43% €13 871 71%

Segmentation

Philips Hospitality TV offers a wide range of dedicated solutions not

only for hotels but also for prisons, hospitals, elderly homes and

many more.

Specifically for prisons we ensures safeTV watching and offer such features as:

• Designed for prisons• Safety• Aesthetic design• Low cost of ownership& savings

• Sustainability and servise

Our commitment and dedication to healthcare can be demonstrated through out

“HEART” for healthcare:

• Designed for Healthcare

• Environmentally

• Aesthetic design

• Revenue and savings

• A brand you can Trust

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