Leonhard DobuschDepartment of Management, School of Business & Economics

Creative Commons Global Summit, 16-18 September, Warsaw, Poland

CC’s Role in the Global Commons Movement Some Thoughts on Strategic Perspectives

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What is Creative Commons great at?

Leonhard.Dobusch@fu-berlin.de

• Providing professional tools for a digital commons

• Creating and maintaining the brand “Creative Commons”

• Coping with its global approach, with political diversity and with the challenge of multiple jurisdictions

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What could CC further contribute?

Leonhard.Dobusch@fu-berlin.de

1. Developing a chapter strategy

2. Lobbying

3. Consulting

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(1) Leverage the Global CC network!

• Jurisdiction projects need concrete tasks - a “basket of basics”

• Long-term growth strategy: chapter-model?

• Team up with local heros

Leonhard.Dobusch@fu-berlin.de

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(2) Lobby more!

• Acknowledge the power of “third parties” in standardization processes

• Current targets: corporations, collecting societies, public knowledge institutions

• Potential targets: municipal, regional and federal governments

• Guidelines for cultural subsidies

• Publicly funded knowledge goods

Leonhard.Dobusch@fu-berlin.de

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(3) Consult more!

• Officially endorse licenses for particular fields:

• Open Data: CC0/CC-BY

• Open Educational Resources: CC-BY/CC-BY-SA

• …

• Consulting is expensive – should CC certify “CC Consultants”?

Leonhard.Dobusch@fu-berlin.de