Post on 05-Apr-2016
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AUTOMOTIVENETWORK
The Official News Source ofThe Retail Automotive Industry
M E D I A K I T 2 0 1 5
News that Drives You.
Joe Verde
Jeff Cowan
Mike Jackson
David Kain
Mike Maroone Russell Brown and Bridget EverettMary BarraBrian Pasch
Scott Painter
Delivering Dealership Decision-Makers
CBT Automotive Network is a highly-targeted medium for capturing dealershipdecision-makers. With digital and print channels, including a daily newscast, informative website, daily eNewsletters, a monthly magazine and webinar services, we deliver retailautomotive professionals from the showroom to the service bay. Our focus is solely the retail automotive industry, so 93% of our audience is dealership personnel.
Welcome to CBT Automotive Network
12%N & U Sales Manager21%
General Manager/GSM
14%Service Manager/Service Advisor
18%Dealer Principal
7%OEMs and Allied Industry
Media/Ad Agencies11%F & I/Leasing
Manager
17%Salespeople/BDC/
Internet
Demographic: Subscriber Profile• Average age: 42• Gender: 82% Male, 18% Female• Average Income: $68,440
cbtnews.comFor more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
76% OF OUR VIEWERS ARE DEALERSHIP MANAGERS
93% OF OUR VIEWERS ARENEW CAR DEALERSHIP PERSONNEL
There’s Nothing Like CBT News in Digital
Broadcasting from our studios in Atlanta, CBT News is the official news source of theretail automotive industry. Our content is meaningful information provided to helpdealerships succeed. We gather news from around the web and major networks andpresent it along with our own stories in a concise video format designed for busydealers. Our exclusive interviews with industry leaders provide a forum addressingissues and news from a dealer’s perspective. The newscast includes regular dailysegments like “News From Around the Web,” “Dealer of the Day,” and the “Daily Tune-Up.”
Full Newscast Dealer of the Day $8,500 for 1 month $4,500 for 1 month $7,950/month for 3 months $4,250/month for 3 monthsDaily Tune-Up Segment Sunday Replay $5,950 for 1 month $6,950 for 1 month $5,650/month for 3 months $6,600/month for 3 months
*All rates are net
CBT News Daily Newscast
cbtnews.comFor more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
Russell BrownEditor/Co-Anchor
Danielle BanksReporter/Co-Anchor
Bridget EverettVice President/Co-Anchor
NEWSCAST SPONSORSHIP RATES
Stay Front and Center with Our SubscribersCBT News Daily Morning E-Newsletter
cbtnews.comFor more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
LEADERBOARD(706X90)
NEWSCAST BANNER(706X90)
BANNER #1(300X250)
BANNER #2(300X250)
BANNER #3(300X250)
BANNER #4(706X90)
Our morning E-Newsletter hits the desktops andmobile devices of more than 100,000 subscribers each day, providing headlines and a portal to our website and newscast. This eNewsletter delivers more than 250,000 impressions a month, providing a high-impact, cost-effective way to get in frontof dealers.
Morning E-Newsletter Rates Per Month
Asset Specifications• Formats Accepted: png, jpg, gif*
• Supply URL to link asset
• Minimum file size is 20k
*Looping limited to 3 times
Position 1 Month 3 Months 6 Months
Leaderboard $8,250 $7,950 $7,250
Newscast Banner $7,250 $6,950 $6,250
Banner #1 $6,250 $5,950 $5,495
Banner #2 $5,950 $5,495 $4,925
Banner #3 $5,250 $4,900 $4,500
Banner #4 $4,500 $4,250 $3,950
Morning E-Newsletter Stats
*All rates are net
Number of retail automotiveprofessionals receiving the CBT News morning newsblast every day 108,137
Average open rate 13%
Average number of opens 14,058
Number of monthly impressions 309,276Average CPM (based on a 6xbanner) $12.77
Stay Front and Center with Our SubscribersCBT News Daily P.M. Preview E-Newsletter
cbtnews.comFor more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
A P.M. Preview E-Newsletter reaches our list of more than 100,000 subscribers each afternoon, providing headlines and a portal to our website and newscast. This eNewsletter delivers more than 300,000 impressions a month,providing a high-impact, cost-effective way to get in front of dealers.
P.M. Preview E-Newsletter Rates Per Month
Asset Specifications• Formats Accepted: png, jpg, gif*
• Supply URL to link asset
• Minimum file size is 20k
*Looping limited to 3 times
LEADERBOARD(706X90)
BANNER #1(300X250)
BANNER #2(300X250)
BANNER #3(300X250)
PREMIUMBANNER
(300X250)
Position 1 Month 3 Months 6 MonthsLeaderboard $8,250 $7,950 $7,250
PremiumBanner $7,950 $6,950 $6,250
Banner #1 $6,250 $5,950 $4,925
Banner #2 $5,950 $5,495 $4,500
Banner #3 $5,000 $4,750 $4,000
Banner #4 $4,500 $4,250 $3,950
Sponsorships $5,950 $5,490 $4,990
P.M. Preview E-Newsletter Stats
*All rates are net
Average number of retail automotiveprofessionals receiving the CBT News morning newsblast every day 107,145
Average open rate 12%
Average number of opens 12,857Average number of monthlyimpressions 282,863Average CPM (based on a 6xbanner) $13.96
BANNER #4(706X90)
SPONSORSHIP RATES: $9,950 for 1 month | $9,450/month for 3 months*All rates are net
Keeping Dealership Departments Up-to-date
The CBT Automotive Network Website provides resources and information for dealership
personnel and serves as the hub for our daily newscast as well as our weekly shows:
CBT Automotive Network Shows/Sponsorships
cbtnews.comFor more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
Auto Marketing NowHosted by Brian Pasch, the foremost authority in automotivemarketing, Auto Marketing Now examines trends and best practicesin the evolving world of both digital and traditional advertising.
Service DriveJeff Cowan, a leader in service advisor sales training, hosts Service Drive – CBT News’ weekly show about everything fixed ops. Learn how your dealership can increase customer satisfaction and ROI withService Drive.
F&I TodayF&I Today takes a look at the trends affecting today’s financedepartments. Get the latest training, news and information to helptoday’s finance managers run a better business office.
Saturday Morning Sales MeetingSaturday Morning Sales Meeting is the perfect start to every weekend.Featuring the nation’s top sales trainers, Saturday Morning SalesMeeting provides the motivation and inspiration for the busiest sales day of the week.
View From The TopPresident and founder of CBT News, Jim Fitzpatrick, interviews thebiggest names in retail automotive. View from the Top’s in-depthinterviews provide insight into the issues facing today’s franchised new car dealers.
The Official News Source of the Retail Automotive IndustryCBT Automotive Network Website
cbtnews.comFor more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
2015 Website Advertisement Rates:Position 1 Month 3 Months 6 Months
Leaderboard $12,250 $11,225 $9,950
Top SidebarBanner $11,250 $10,225 $9,700
NewscastBanner $10,250 $9,750 $8,500
Mid-PageBanner $8,250 $6,225 $4,950
SidebarBanner #1 $9,250 $8,450 $7,500
SidebarBanner #2 $7,250 $6,225 $5,250
SidebarBanner #3 $4,950 $4,750 $4,500
Banner #4 $6,500 $5,950 $4,950
Newscast Pre-rolls $15,225 $14,500
Video ArticlePre-rolls $9,975 $9,500
LEADERBOARD (728X90)
NEWSCAST BANNER (706X90)
MID-PAGE BANNER (706X90)
BANNER #4 (706X90)
TOP SIDEBARBANNER
(300X250)
Web Wraps $7,450 per week
Also Available (Call for Rates): Takeover Pages, NADA Special Sponsorship, Pushdown Leaderboards, Popovers
Asset Specifications• Formats Accepted: png, jpg, gif*, mov**, mp4**
*Looping limited to 3 times
** Videos in 1080P
• Supply URL to link asset
• Minimum file size 20k
• User-initiated sound only
Cbtnews.com Stats
*All rates are net
Average Daily Visits 4,284
Average Page Views 2.2
Average Monthly Visits 143,520
Average Monthly Impressions 315,744
SIDEBAR BANNER #1(300X250)
SIDEBAR BANNER #2(300X250)
SIDEBAR BANNER #3(300X250)
A Monthly Print Resource for DealershipsCar Biz Today Magazine
cbtnews.comFor more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
2015 Magazine Advertisement Rates:
WE
B W
RA
PW
EB
WR
AP
WE
B W
RA
P
CAR BIZ TODAY DIGITAL VERSION
News from around the web:
Get all of today’s top news stories in one place. Anchors Russell Brown and Bridget Everett highlight today’s top automotive headlines from Around the Web.
Dealer of the day:
CBT News features a dealership daily that is leading the way in community in-volvement, exceptional customer service and continued growth in sales volume.
Daily Tune Up:
CBT News has partnered with some of the industry’s top trainers to bring valu-able tips and information directly to you and your sales staff. Tuning in to The Daily Tune Up can help your employees
Position 1 Month 3 Months 6 Months 12 Months
Two-Page Spread $10,250 $8,195 $7,925 $7,500
Inside Front Cover $7,150 $6,495 $5,925 $5,500
Cover Strip $7,150 $6,195 $4,825 $4,250
Back Cover $7,250 $6,795 $6,425 $6,200
Page 3 $6,450 $6,295 $6,225 $5,950
Full Page $5,950 $5,495 $5,275 $4,950
Junior Page $5,250 $4,750 $4,250 $3,950
Half Page $3,850 $3,595 $3,225 $2,950
DigitalMagazineSponsorship $5,250 $4,950 $4,500
Interview with each print commitment
Also Available (Call for Rates): Inserts, Gatefolds, Wraps
Car Biz Today Readership• Mailed to over 17,480 franchised new car dealers throughout North America• Estimated 77,920 (with 4x pass-along readership per copy)• 101 state dealer associations• 1,877 OEM/Supplier executives• Full digital issue available online at cbtnews.com
Asset Specifications• Full Page: Trim Size - 10.4375” x 14.5”• Cover Strip: 7”x 1” • Half-Page Horizontal: Trim size- 10.4375” x 7.25”• Half-Page Vertical: Trim size- 5.21875” x 14.5”• File properties: CMYK, 300 dpi, pdfx1a file• Bleed: Minimum 1/8” on all sides • Safety Suggested: 1/4”
Magazine Specifications: Publication Trim Size- 10-7/16” x 14-1/2”; Printing- Heat-set web offset; Binding- Saddle-stitched; Paper Stock- Gloss coated, 36 lb., basis weight; Line screen- 120-line screen recommended; Edit Page Size- Full page is 70column inches; 5 columns wide- 14” deep; Column Width- 1-13/16” or 11 picas
*All rates are net
ADSPACE
2015Issue
SpaceClosing
ArtClosing
Jan 12/12 12/17
Feb 1/12 1/16
Mar 2/12 2/16
Apr 3/11 3/16
May 4/10 4/15
Jun 5/11 5/15
Jul 6/12 6/16
Aug 7/10 7/15
Sep 8/10 8/14
Oct 9/11 9/16
Nov 10/12 10/16
Dec 11/9 11/16
Live-Streaming. Engaging. Only From CBT News
CBT News LIVE has redefined webinars. Imagine awebinar that’s not just a slide presentation, but a livestreaming video, fully engaged, in real time.
Our team is uniquely equipped to manage your nextwebinar--from marketing to production. We’ll promoteyour webinar in advance to our subscribers throughour daily newsblasts, website and newscast. Then we’llproduce your webinar live from our Atlanta studios inan innovative format including three-camera HD videoof your presenter, along with a CBT News host. CBT Live Webinar Rates: $10,000(With $50,000 ad spend on CBT Automotive Network: $5,000)
CBT Live Webinars
cbtnews.comFor more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
On LocationCBT News will feature your
company on site with an upbeatvideo. We’ll give dealers a tourof your facility and provide an
inside look into your day-to-dayoperations. After appearing on our newscast, the
video is owned by the advertiser for push outto shareholders.
On Location Rate: $19,950*All rates are net
Share Your Company’s Story on a CBT News Newscast
Have your company’s spokesperson interviewed either in our Atlanta studios or via Skype. The segment will be aired on a CBT News newscast, archived on the CBT News
website and owned by the advertiser for push out to stakeholders.Call Jane Howard at 678.221.2964 for details.
Content Marketing at Its Best
cbtnews.comFor more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
Keeping Dealers InformedNotable CBT News Exclusive Interviews
cbtnews.comFor more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964
Seth BerkowitzPresident of Edmunds.com
John ElwayPresident of John Elway Auto Group
Joe HinrichsPresident of Ford of the Americas
Mike JacksonCEO of AutoNation
Mike MarooneCOO of AutoNation
Forrest McConnellFormer Chairman of NADA
Craig MonaghanPresident of Asbury Automotive
Alan MulallyPast President and CEO of Ford
Scott PainterFounder and CEO of TrueCar
Mark FieldsCEO of Ford Motor Company
Dallas ClementCEO of Cox Automotive
Jeff DykeVice President of Sonic Automotive
YOU’RE IN GOOD COMPANY!
cbtnews.comFor more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964