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Is being ‘green’ vital to attracting talented employees?
3rd Jun 2010Lewis CampbellHead of Research & Development
Is being ‘green’ vital to attracting talented employees?
41% more inclined to accept a job if company has green credentials
B&C, 2007
80% of workers would prefer working for an organisation with a good environmental reputation
Ipsos Mori, 2007
36% of adults would be more inclined to work for a green company
Harris Interactive, 2008
Is being ‘green’ vital to attracting talented employees?
Two thirds (67%) of workers would choose the green organisation
REED, 2010
17% of people would not want to work for a company with good environmental credentials
REED, 2010
Is being ‘green’ vital to attracting talented employees?
Four out of five graduates ‘always’ (25%) or ‘sometimes’ (55%) consider environmental credentials before applying to an organisation.
REED, 2010
71% of graduates actively seek employers with CSR values that reflect their own
PricewaterhouseCoopers, 2008
92% of young graduates would prefer to work for companies with good environmental practices
YouGov, 2009
76% of graduates would consider leaving a firm that changed its CSR policies for the worse
PricewaterhouseCoopers, 2008
“Perceptions of a company’s community responsibility positively influences commitment to that organisation”
Centre for Business Organisations & Society, University of Bath School of Management
Is being ‘green’ vital to attracting talented employees?
88% of employees feel it is ‘important’ or ‘very important’ for companies to take social and environmental governance seriously
One Poll, 2008
75% of staff in the Sunday Times Best Companies 2009 believe that their company is committed to environmental issues
58% of employees think the social and environmental responsibilities of their organisation are important
Ipsos Mori, 2006
30% of recruits identified their CSR stance as a reason for joiningBT, 2006
Is being ‘green’ vital to attracting talented employees?
More than a third of young professionals feel that working for a caring and responsible employer is more important than salary
BT, 2006
46% of people would chose the environmentally responsible organisation even if the salary was lower
REED, 2010
The salary was 5% lower
The salary was 10% lower
The salary was more than 20% lower
“If there were two identical jobs, I would choose the environmentally responsible organisation, even if…”
28%
14%
4%
Is being ‘green’ vital to attracting talented employees?
47% of CIPD members believe employees prefer to work for organisations with strong environmental credentials
46% of CIPD members believe external recruits would prefer to work for organisations with strong environmental credentials
Labour Market Outlook Survey, CIPD 2008
78% of 198 multinational companies describe CSR (inc. environmental practices) as ‘very’ or ‘extremely’ important in recruitment and retention
The Conference Board, 2006
London School of Hygiene and Tropical Medicine (2009) secretly monitored 200,000
toilet goers across UK Petrol stations
Percentage of women who washed with soap and water:
Percentage of men who washed with soap and water:
Is being ‘green’ vital to attracting talented employees?
of people say they always wash their hands after using public toilets.95%
32%
64%
Accenture, 2006
Employer Characteristic Priorities of Job Seekers
% of Respondents Selecting Employer
Characteristic Priority
1. Challenging and interesting work 60%
2. Recognises and rewards accomplishments 58%
3. Provides an opportunity for fast career growth and advancement 44%
4. Financially strong/will prosper in the long run 42%
5. People-orientated 42%
Is being ‘green’ vital to attracting talented employees?
Top 5 ‘organisation characteristics’ for job seekers % of respondents selecting
1. Opportunities for progression 71%
2. Opportunities for learning and development 67%
3. Good reputation 61%
4. Competitive pay and benefits 64%
5. Strong position in the market 38%
REED, 2009
Is being ‘green’ vital to attracting talented employees?