Cato Léonard & Elke Jeurissen - STIMAC2013

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@elkejeu@catoleonard

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BLA BLA

BLABLA

BLA BLA

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HYBRID MARKETING CHALLENGE

Validate ‘go to market’ of new services

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Advisor to MinisterOf Agriculture

Professor veterinary medicine

European regulator

Pig farmers

Boerenbond

Pharmacists

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MARKETING BUDGET SAVED

ONLY 2 OF 4 SERVICES LAUNCHED

2 NEW PRODUCT IDEAS

RESULTS STAKEHOLDER ENGAGEMENT

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HYBRID MARKETING CHALLENGE

Content creation & storytelling

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Onderwijs

Soft-en hardware

TelcoOverheid

Federaties

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RESULTS STAKEHOLDER ENGAGEMENT

ONE WEEK LIVE RADIO

HELP DESK WITH STAKEHOLDER EXPERTS

STRATEGIC GOAL VRT

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DEFINE YOUR CHALLENGE

STRICT PROCESS MANAGEMENT

What did we learn?BRING DIVERSE STAKEHOLDERS TOGETHER

DEFINE THE COMMON GOAL & KPI’S

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Cato Léonard & Elke Jeurissen - STIMAC2013

Technology

Transcript of Cato Léonard & Elke Jeurissen - STIMAC2013

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