CATEGORY

Editorial

NEWSPAPER

Address: Avenida Ipiranga, 1.075Porto Alegre, Rio Grande do Sul - Brazil

Projects DirectorRicardo Stefanelliricardo.stefanelli@zerohora.com.br +55 51 3218-4303

Project management:Deca Soaresdeca.soares@zerohora.com.br - +55 51 33310585

Newspaper distributionFrequency: daily

Founded in 1964, Zero Hora is thecirculation leader in Rio Grande do Sul,according to IVC (CirculationVerification Institute). Its daily paidcirculation in April 2009 was 183.413. Ithas 23 separate sections andapproximately 60 columnists.

ABOUT THE NEWSPAPER

PROJECT

Kids and teenagers

TARGET AUDIENCE

Farroupilha Album: a sticker album to becollected with information about historicalcharacters.

HOW DOES IT WORK?

The newspaper's purpose with these specialproducts targeted at the young is to helpthem with daily school and family issues.Besides, Zero Hora offers pedagogicalmaterial that can be used by public andprivate Elementary and High Schools.

OBJECTIVES

Zero Hora's headquarter is located in a state that celebrates everyyear a revolution lived from 1835 to 1845. The newspaper publishedon August 31st, 2008, contained an album for kids and teenagers tocollect stickers about characters and symbols of that historicalepisode. For 20 days, 60 stickers were published.

PROJECT DESCRIPTION

Farroupilha Album

With scissors and glue in their hands, students andteachers transformed the album in a rich pedagogicalmaterial used in schools to better understand the historicalfacts. On the website zerohora.com, a Memory Gamecompleted the material.

FarroupilhaAlbum

The newspaperpublished on August31st, 2008, had analbum for kids andteenagers to collectstickers aboutcharacters andsymbols of thathistorical episode.

FarroupilhaAlbumThe newspaperpublished on August31st, 2008, had analbum for kids andteenagers to collectstickers aboutcharacters andsymbols of thathistorical episode.

FarroupilhaAlbum

The newspaperpublished on August31st, 2008, had analbum for kids andteenagers to collectstickers aboutcharacters andsymbols of thathistorical episode.

FarroupilhaAlbum

For 20 days, 60stickers werepublished, two orthree every day.

FarroupilhaAlbum

For 20 days, 60stickers werepublished, two orthree every day.

Young Market

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