2011 Capabilities Directory

Connect, Capture & Convert!

CATCH THE MOMENT event photo entertainment1.877.895.8700 | catchthemoment.com

THE MARKETING LANDSCAPE

Event Marketing brings brands to life.

Traditional forms of marketing are UNDER ATTACK.

Consumers are hit with 3,000-5,000 impressions daily.

Clients are seeking innovative solutions that offer new and exciting ways to reach their target audience.

The Power of Event Marketing52% of marketers say EVENT MARKETING is the best way to build a relationship.

Source: Event Marketing Institute

THE CLUTTERHOW TO BREAK THROUGH

SPONSORSHIP ACTIVATIONis now the critical element to break through.

ACTIVATION IS OUR SPACE

Q: Why Photo/Video Activation?

The one thing everyone keeps is a photo or video of themselves!

+ Fun Onsite Activity

+ Generates Incentive to transition from onsite to website

+ Opportunity for Onsite or Online

Surveys

+ Stimulates Viral Marketing

A:

CONNECTwith your potential customers

connect: Create an experience within an experience to start the emotional tie to your brand

VISITORS

POSE FOR

A PHOTO

OR VIDEO

VISITORS

RECEIVE

BRANDED

RETRIEVAL

CARD

Step 1:

Step 2:

connect: Green Screen Photos

Love the Pictures! It was a Great Success!

connect: Green Screen Photos

connect:+ SPECIAL EFFECTS

+ ACTORS/ACTRESSES

+ LOOK-A-LIKES

+ LICENSED CHARACTERS

Green Screen Photos

connect: Green Screen Video

See Sample

See Sample

connect: Roaming/Candid Photos

Mobile Systems allow connections A N Y W H E R E !

connect: QR Coding

+ Mobile marketing

+ Immediate data collection possible

+ Onsite to online interaction

+ Fun interactive possibilities

+ Promotional scavenger hunts

+ Checking in on foursquare

QR codes make rich and relevant interac-tions possible, and they do it quickly!

STUDIES SHOW THAT 28%

OF ALL CELL PHONE USERS

OWN A SMART PHONE

Microsoft Tag technology also available. Feel free to try it out. Get the free mobile app for your phone at http://gettag.mobi

connect: Prizes & Sweepstakes

+ Prizes & Sweepstakes

+ Great for building a database

+ Winners become lifelong brand advocates

Catch the Moment partners with a third party to offer onsite prizes or sweepstakes locally, regionally or nationally.

photo playconnect: With PhotoPlay

NEW!

connect:

+ Our newest web based application

+ Change background, borders & frames

+ Add event specific photo elements

+ Upload your own photos for editing

With PhotoPlay TRYIT OUT

connect:Add a New Dimension to Event Activation

Catch the Moment takes lead

generation and even activation

to a whole new dimension.

Our latest 3D Technology gives

your prospects a unique and

exciting memento they’ll keep

and share with friends, and it

provides you with a whole new

way to generate leads. Visit our

website to see how we can help

make your next event stand out.

CHECK ITOUT ON OURWEBSITE

EMAIL INFO@CATCHTHEMOMENT.COM FOR A FREE PAIR OF 3D GLASSES

3D Technology

connect: Kiosks

Customizeyour kioskwith YOURbranding!

connect: Kiosks

It’s cut down the staff, which helped financially,” says Valerie Sherman, vp-communications at Terminix, who handles the program. “It’s made the exhibit more interactive and efficient, which provides a valuable service to our guests. Now, their data can be captured quickly and easily and shared.Event Marketer, June/July 2010

100% Opt-In!100%Fun!

connect: Kiosks

+ Nothing else like it!

+ Interactive photo/video with 100% opt-in

+ Photos, videos, emails & texts on the spot

+ Touch screen interface

+ Function with or without retrieval cards

+ Completely self serviced or staff assisted

+ Easy transport

+ Custom branding available

Non-stop action in the booth and the photos were a huge draw.

100% Opt-In!100%Fun!

connect: Facebook & Mobile

Feature your event on your Facebook page. Catch the Moment can send photos of guests instantly to your Facebook page while the event is going on. Your guests can go to your page and tag themselves for an instant viral marketing opportunity!

Another fun way to deliver guests photos and videos would be directly to their mobile phone! By using our custom software, Catch the Moment can deliver photo and video to mobile phones during your event!

CAPTURE

capture: Your Potential

Potential customers knowing the brand (passive signage, etc.) is no longer enough!

Now the brand needs to KNOW their potential customers!

capture: On Site Options

BIG EVENT? Multiple data capture devices can wirelessly transfer all data to a central location!

+ PDA’s

+ Computers (including touch screen)

+ Tablets

+ Drivers license scanners

+ Kiosks (100% Opt-in)

capture:RFID Technology is quickly becoming a hassle-free method

of offering event attendees an enhanced brand experience

while increasing the ease in which data can be collected

about their preferences and activity while at an experiential

event. The use of an RFID bracelet system at your event can

certainly increase throughput with the speed, flexibility and

efficiency it provides.

RFID Technology

capture: RFID Technology

Faster Lead Retrieval

Track Attendance+ Event-wide

+ Section-by-section

Name Recognition + computer and video when

RFID badge approaches

Check in – Check out

RFID Coverage Area+ Guest tracked within

designated area

Data Collection+ Track attendance

+ Popularity of activities

+ Response to products

Create an experience within an experience to start the emotional tie to your product

capture:+ Visitors go to website to retrieve photo or video

+ Visitors answer customized survey

to determine buying preferences for clients’ product or service

+ Visitors forward and share photo/video online—generate

more impressions

Online Options

ELECTRONIC F ILE SHARING

Wallpaper Background

Buy Photo Prints

Email Photo

Add to Twitter

Add to Facebook

Add to Flicker

Add to Mobile

Add to Myspace

Add to Picasa

Edit Photo

Print Photo

Save Photo

capture:+ After photo taken get

photo code card

+ Paper vs. Plastic

+ Drive web traffic

+ Client landing page

+ Our landing page

+ Collect name, email and zip code

+ Client ‘look and feel’

+ Client survey (Mandatory / Non-mandatory)

+ Opt-in

Online Options

CLICK TO VIEW THESE OTHERSAMPLES

TRY IT OUT! USE ACCESS CODE:41801010000

SEE HOW IT WORKS! USE ACCESS CODE:10401010000

PHOTORETRIEVAL

post event: Robust Reporting

CliCK

HERE

fOR A

DEmO

USER NAME: reports demoPASSWORD: Ctmreports123

post event: Robust Reporting

ROI Calculator:Allows you to monetize events by placing values next to measurable statis-tics of not only the photo/video activation at your event but ALL activation measurables.

lOgIN: roiuser PASSwORd: CTMroi$

Detailed Statistics: Provides a look at the same group of statistics from the snapshot page, but breaks down numbers by event date.

Export Data: Allows you to export data captured through the online interface into a document that you can insert into your own event follow up analysis.

Graphs By Date:Allows you to construct visual aid graphs to reflect the statistics collected through Catch the Mo-ment reporting to use in follow up analysis of your own.

Photo Gallery:Allows you to look at all event photos from any given event date.

Event Group Report:Allows you to go a step further than the detailed statistics page by grouping several event dates togeth-er for a collective analysis of all events in one mar-ket. IE, all three days of activation at a NASCAR race combined instead of individually by day.

External Clicks: Allows you to view the number of times each of the external link-backs were clicked.

Survey Results:Allows you to view the number of times or ways respondents answered your survey questions.

Retrieval Timeline:Allows you to view the rate of photo or video redemption on a per-day basis after each event.

Totally impressed! Catch the Momentmade my job easier than it’s ever been.

– Genesco Sports Enterprises

post event: Robust Reporting

ROimEASUREmENT

TOOl

Monetize events by placing values next to measurable statistics of not only the photo/video activation at your event but ALL activation measurables.

CONVERTKeep YOUR brand at the top of the customer’s mind!

convert:BASED ON SURVEY ANSWERS

+ Target your message

+ Coupons can be Offered

FOLLOW UP

+ Custom email campaign

+ Direct mail

+ Phone

VISITOR BECOMESCUSTOMER

New Customers

Connectwith your guests through fun and entertaining photo and video activation.

Captureguests’ information with a variety of data collection tools.

Convertthe lead to a sale!

Have an idea?We’re ready to help you take your activation to the next level!

Our staff includes Software/Web Developers as well as Manufacturing/Assembly.

TOYOTA: Custom photo booth installed in a car with photo printer in trunk

US CELLULAR:Green screen photography using mobile phones

TNT:Sweepstakesoffer without photographyMAXIM:

Video Tunnel The biggest event at the Superbowl

turnkey or lease equipment

TURNKEY (we execute)

+ Set up and tear down

+ Stay for duration of event

+ Professional Photographers

LEASE EQUIPMENT (you execute)

+ Formal training

+ On site training

+ User friendly software

+ Cell phone access to

24/7 tech support

OVER 12,000 EVENTS SINCE 1998!

Catch the Moment averages three events per day... 365 days a year!

Locations

18LOCATIONS

AROUND

THE US!

Some of our clients

CTM Innovations: The Facts Over the years...

2002 Popularized green screen for photo activation.

2004 Introduced Proprietary ChromaView™ Software Suite Series: Mobile: for roving photography, Pro: green screen application, Uploader: uploading photo to website,

Video: for video activation, and the patented CTM Backlitt® Technology

2005 Introduced green screen video for photo activation

2007 Introduced cell phone photo delivery

2009 Introduced new self-service photo/data capture kiosk

2010 Introduced PhotoPlay

Catch the Moment currently...

+ has the world’s largest green screen

background library!

+ is listed on Inc. 5000 fastest growing

companies (2007,2008,2009)

+ has successfully executed over 12,000

events worldwide

+ has locations in 18 major U.S. cities

We invite you to download our White Paper.

Do YOU have clients that can benefit from these services?

How can WE be of service?

We can also just ENTERTAIN

One Off’s

Green Screen Photo/Video+ Print on site

+ 100 Per hour

Candid Photography+ CD of all images

+ Online – PhotoPlusTM

Stationary+ Client Backdrop

Photo Booth

Other Options+ Flip Book

+ Lenticular

+ Photo Buttons

CATCH THE MOMENT event photo entertainment1.877.895.8700 | catchthemoment.com

ATLANTA | AUSTIN | BOSTON | ChARLOTTE | ChICAGO | DALLAS | hOUSTON | LAS VEGAS | LOS ANGELES | NAShVILLE

NEW ORLEANS | NEW YORK | ORLANDO | PITTSBURGh | SAN ANTONIO | SAN FRANCISCO | SEATTLE | WAShINGTON, D.C.

Call or email ustoday for moreinformation.