Agenda

• Who is shopping?

• What is making them buy?

• Mobile store best practices

• Second screen impact

• Keep them coming back

• Real-time store and order management

Who is shopping on mobile?

“In 2016 mobile will account for

$87 Billion of ecommerce.”-Morgan Stanley

More than 50% of store traffic is mobile

Average order value on tablets: $329, smartphone: $250

Men: 45%, women: 35%; Men during office hours, women after

Health and Beauty up 50%

Appliances up 40%

Electronics up 34%

Household Care up 25%

What are they buying?

Spending more in a variety of categories

compared to non-mobile shoppers

Mobile success

Customer Case Study: Lady in Red

found success by using mobile site,

finds it simple and very user friendly

Mobile for pre-buying activities

- 30% Review products

- 44% Compare prices

- 44% Research deals

© 2013 Bigcommerce Pty. Ltd.

Buying via mobile

- 31% purchase if product information is easy to get

- Less steps = more checkouts

- Who does the work now: You or your customers?

Mobile best practices

Default store needs to be mobile friendly,

next step is to customize mobile

store to your brand

Mobile store or app? Both is best!

62% use mobile store38% use store app

Make checkout quick and easy for mobile

Mobile storefront — same branding across

desktop, tablet and smartphone

Customer Case Study: Where Did You Get That Case?

Second screen trends

Usage while watching TV or gaming:

85% once a month40% daily

19% shop for products seen in shows while

watching TV

79% visit Facebook while watching TV

Cash in on second screen

- SEO for mobile

- Reward for shopping during broadcast, e.g. Viggle

- Use customers’ top shows to drive business (not with traditional ads)

“27% look up info & 22% seek deals on

products while watching TV shows.” -Nelson

Mobile coupons

• Not just for local business

• Distribute via email

• Social media

• Coupon apps

“By 2014, 25% of mobile users will redeem a mobile coupon.” -

eMarketer

Price comparison listings

• 56% are using mobile to check prices

• Getting listed = getting found

• Mobile SEO is critical

• Will buy via mobile in store if price/shipping options are right

Keep them coming back

Reminder to rebuy via emails or text

© 2013 Bigcommerce Pty. Ltd.

Abandoned cart saver

Bring back visitors who left your

store before buying

Customer Case Study: Night-Gear“In the last month

alone, we recovered

over $8,000 in sales

we would otherwise

have lost.”

Drive back with social media

Mobile users spend over 9 hours

a

month on social media

Mobile ads

- 71% of users search after seeing ads

- 82% remember ads

- 50% take direct action on ads and 49% of those purchase

© 2013 Bigcommerce Pty. Ltd.

Real-time store and order managementAny place, any time  

Mobile store management

Real-time order notification Real-time performance dashboard

Mobile order management

Customer billing history Order details

• Review incoming orders

• Understand impact on stock

• See special notes about order

• Complete order fulfillment

• Contact via email or click to dial if

questions or issues arise

Backlog of orders

Mobile order management

Mobile product page management

• Feature or hide products as you learn about inventory levels

• Change title

• Change price

• Update product images

Mobile commerce checklist

Have an easy-to-buy-from mobile store that complements our standard desktop offering

Customize your mobile store to reflect your brand

Shorten checkout steps as much as you can

Optimize your store and product pages for mobile SEO

Get listed on price comparison sites

Take advantage of second screen activities

Leverage trends in social media

Manage orders and your store via mobile

Start cashing in on mobile commerce today!

Bigcommerce has all the tools you need to cash in on mobile commerce.

Implement the mobile checklist

Try Bigcommerce free:www.bigcommerce.com