Post on 02-Apr-2018
7/27/2019 Case Study_Retail_ Markenstore Int, Final
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Location
Philips Lighting
Case study
MarkenstoreGeorgsmarienhtte, GermanyAmbiScene or shops
LEDline, UnicOne projectors, Fugato and Europa 2 downlights
2008 Koninklijke Philips Electronics N.V.
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07/08
7/27/2019 Case Study_Retail_ Markenstore Int, Final
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Fast acts
Client/project
Markenstore
Location
Georgsmarienhtte, Germany
Luminaires and light sources
LEDline2, UnicOne projectors with MASTERColour
CDM-T lamps (70 W), Fugato and Europa 2 downlights
with MASTERColour CDM-T lamps (70 W)
Lighting design
Sabine Mai (Mailight)
Lighting eect
Flexible lighting
Project support
Nina Rosenthal
BackgroundThe Markenstore is a department store with a sales area covering
1000 m2. The range on offer includes casual leisurewear, sophisticated
business clothing and childrens collections. The store operates a
shop-in-shop system: each brand has its own area with its own
distinctive interior, design and brand promise.
The challengeFashion retail involves a number o challenges. These include ever-
changing collections and dealing with the demands of particular brands
and the needs o customers. We were looking or a way to create ashopping atmosphere that on the one hand appeals to the dierent
needs of our customers and on the other can adapt to the fashionable
colours which change every season, says Thomas von Wulfen, manager
o the Markenstore.
The solutionA lighting solution was implemented based on Philips AmbiScene
concept. The shop foor is illuminated by a combination o static
and fexible lighting. Indirect coloured lighting comes rom coves,
generating colour themes and creating a pleasant atmosphere.
The Markenstore opted or the Seasons lighting scenario.
The colours o the light change over the course o the seasons and
also adjust to the latest clothing collections. Fresh shades o yellow
and green represent spring; summer is characterised by shades o
orange and red, which become even more powerul in autumn.
Winter is dominated by white, blue and violet shades.
All colour changes also adapt to the natural daily rhythm of activity.
Whereas these changes can only be detected very subtly while
the store is open, they increase considerably in requency when
the store is closed, in order to attract the attention o passers-by.
The Markenstore staff can choose between different lighting scenarios
simply at the touch o a button.
BenetsIn the Markenstore, AmbiScene Philips fexible lighting concept
supports the innovative presentation of brands. By creating an exciting,
inspiring atmosphere in the shop window and inside the store, it has
helped attract greater attention rom customers and passers-by.
With AmbiScene, the Markenstore retailers can keep up with every
new ashion trend and collection. And the ambience can be changed
at the push o a button to cater or the dierent needs o customers,
the appearance o the brand designs, current product presentations
and special promotional oers.
Flexible lighting that adaptsto the seasons and collections
Since we started using fexible light in the shop window,
lots more passers-by stop outside to have a look. They are
attracted by the play with various light colours and eects.
Beate Niemann, owner of the Markenstore