Siêu thị điện máy Việt Long www.vietlongplaza.com.vn

Siêu thị điện máy Việt Long www.vietlongplaza.com.vn

What we wanted to do.

Siêu thị điện máy Việt Long www.vietlongplaza.com.vn

Making the case.

Community outreach

www.snowmobiles.yamahablogs.ca

Metrics: 8 weeks post launch• First page of Google results for new product

• Traffic up 61% over week one

• Witnessed a viral event = valuable insight

• Engagement metrics double our benchmarks

• Comments:• 43% positive• 48.5% neutral• 8.5% “negative”

Market intelligence

Market intelligence

Engaging with key influencers

Changing the rules of engagement

Changing the rules of engagement

ROI?