Our mission : PR Action plan to emphasize to key Promotion campaigns

Dates of the campaign :• 2009 – Campaign « Homecoming Scotland »• 2010 – Campaign « Meet the Scots »

BtoB

BtoC

Conception of dedicated press kit featuring Scotland through the main campaign interests “Homecoming Scotland”

Conception of dedicated press kit featuring Scotland through the main campaign interests “MEET THE SCOTS”

Concept: Presentation of Agenda of events for Homecoming Scotland Year to TourOperators, Airlines and Press in a venue in Paris where they can feel home !

Venue : Boutique Flamant - St Germain des Prés - Paris A furniture shop designed like a house : each room is dedicated to one specificity of Scotland : guests are invitged to play golf on a Wii in the kids room, to taste Scottish cuisine in the kitchen, do a whisky tasting in The living room, wear Scottish modern kilts in the dressing …

Guests : 150 people : press and trade

Approx Budget : 12 000 EUR

Date Press Trips : number of Medias

Press releases / Newsletters

Press Coverage Value

2004 11 8 430 357 €

2005 19 14 719 675 €

2006 26 14 717 305 €

2007 15 12 1 643 888 €

2008 10 14 2 090 628,50 €

2009 39 13 + 3 newsletters 3 299 985 €

2010 30 9 + 10 newsletters 2 831 698 €

TOTAL 15097 releases : newsletters 11 733 536,50 €