CASE STUDY

Presented by: Muhammad Wasim CMS ID: 25367 Israruddin CMS ID:26751

INTRODUCTION

A Fortune 500 Corporation World second largest computer manufacture An American based corporation Deals mainly computer Hardware Deal directly with end user.

History Of Dell

Founded by Mr. Michale Dell, a 18 year boy Estd. in 1984 at Texas in Dorm Registered as PC’s limited With A very little fund only Launched its 1st PC (Turbo PC) in 1985 In 1996, it became A1 million dollar company. Company headquartered in Round Rock, Texas, U.S.A At present (2013), it is the third largest PC vendor in the world after HP and Lenovo.

Vision & Mission Statement

Vision: The company's vision statement is all about the way they do business and the way they interact

with the community.Mission: Dell's mission is to be the most successful Computer Company in the world at delivering the best

customer experience in markets we serve. In doing so, Dell will meet customer expectations of:• Highest quality�• Leading technology�• Competitive pricing�• Individual and company accountability�• Best-in-class service and support�• Flexible customization capability�• Superior corporate citizenship�• Financial stability �

DELL SUPPLIERS AND PRODUCTS

PRODUCTS LINE Desktop computers Notebook computers Network servers Workstations Storage products Dell offers a total of 1.6 million different possible product configurations for all its product lines

DELL SUPPLIERS AND PRODUCTS

SUPPLIERS MICROSOFT - for Windows INTEL - for micro processors NVIDIA - for Graphic chips SONY - for monitors

SUPPLY CHAIN CHART

Customer places an Order(By phone or through the Internet on www.dell.com)

Dell processes the order

Financial evaluation (credit checking)

Configuration evaluations

(checking the feasibility of a specific technical configuration)

Sends the order to assembly

plant (any one in Austin, or any other)

Plants build, test &

package the product

(about eight hours)

Dell typically ship all orders

(no later than five days after receipt)

2-3 days

SUPPLIERS REVOLVERS

CUSTOMERS

Organizational Structure

Michael Dell is the chairman of the board of directors for Dell inc. In july 2004, Kevin Rollins assumed the titles of president and chief officer. Headquarter in Round Rock ,Texas Dell Inc managed on three geographic basis,

Americas, Europe, and Asia-Pacific

Organizational Structure

Dell Inc . maintain more than 7 million square of office, research, manufacturing and distribution space in United States.

The Americas segment based in Round Rock, Texas, covers the United States, Canada, South America, and Latin America.

The Asia-Pacific segment, based in Singapore, covers the Pacific Rim, including Japan, Australia, and New Zealand.

Product wise Revenue

% OF TOTAL REVENUE BY PRODUCT

2011 2012 2013

SERVERS & NETWORKING

11% 11% 1%

STORAGE 4% 4% 4%SERVICES 9% 9% 11%SOFTWARES &PERIPHERALS

16% 17% 18%

MOBILITY 28% 30% 31%DESKTOP PC 32% 29% 25%

Financial Statements

Balance Sheet Income Statement

Market value

SWOT analysis

Strengths Weakness Opportunities Treats

SWOT analysis of Dell ComputerStrengths

Biggest PC maker in the world They deal directly with the customers with no use of a middle man. They are the number one PC provider for medium and small businesses across the US for

10 straight years. They ship around one hundred and forty thousand computers in a day. They have very good branding and are one of the most known computers in the world.

SWOT analysis of Dell Computer: Weakness

Dealing with a large amount of supplies from many different countries can cause a large issue when products are recalled.

They build computers, not develop them. Their supply orders are so large that they become limited to dealing with a small

few supplies that can handle the volume They have weak business relationships with many computer retailers. They do not have unique technologies to offer the market

SWOT analysis of Dell Computer: Opportunities

Continuing to market on the internet to gain larger market bases Broadening their scopes in Europe, India and China. Expand into government and education markets Branding their lower cost, lower priced computers that are sold anonymously

SWOT analysis of Dell Computer: Threats Competition can basically create the same computers since Dell builds computers, not designs them Tariff trade barriers affecting their positions in multiple countries due to the integration of components in Dell's organization structure, Dell compete not only compete at

the final product level but also at the suppliers level.