CASE STUDY 6 MONTHS - Sanity Marketing...LOUISE THOMPSON & RYAN LIBBEY 1.84 Million Social Media...

Transcript of CASE STUDY 6 MONTHS - Sanity Marketing...LOUISE THOMPSON & RYAN LIBBEY 1.84 Million Social Media...

CASE STUDY – 6 MONTHS

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1. SUMMARY

LENGTH OF CAMPAIGN – 6 MONTHS

BACKGROUND

In November 2017 we met Urban Massage – the on-demand massagedelivery service.

Urban Massage were looking to PR to increase their publicity and workalongside their marketing plans to increase downloads and users.

PR OBJECTIVES

Urban Massage had these objectives:

▪ TOP NOTCH REVIEWS - to get top reviews by respected publications.

▪ CELEBRITY ENDORSEMENT! - to reach out to celebrities to post aboutthe service on their Social Media.

▪ FEATURES, MENTIONS AND CREDITS IN TOP TIER PUBLICATIONS – toreceive coverage in respected publications.

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1. SUMMARY

WHAT DID WE DO?

We introduced and reintroduced Urban Massage to top-tierpublications, offering review opportunities.

We also reached out celebrities and agents, offering massages inexchange for Social Media coverage.

WHAT DID WE ACHIEVE?

We achieved substantial coverage in top tier publications – including atwo-page feature in The Daily Mail before Urban Massage had evensigned a contract with us!

We also linked Urban Massage with several popular celebrities, resultingin a number of Social Media plugs – including from Rapper, ProfessorGreen and Made in Chelsea stars, Ollie Proudlock, Louise Thompsonand Ryan Libbey.

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2. PRESS

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THE DAILY STAR

5.3M Monthly Unique Users

THE GUARDIAN

THE EVENING STANDARD

http://www.standard.co.uk/goingout/attractions/valentine-s-day-nonromantic-places-to-have-fun-in-london-a3465386.html

https://www.theguardian.com/small-business-network/2016/dec/01/gift-guide-entrepreneur-christmas-presents

http://www.dailystar.co.uk/real-life/599625/Unusual-Mothers-Day-gifts-last-minute-massage-afternoon-tea

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THE EVENING STANDARD