Case Study: 1010 Project

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Transcript of Case Study: 1010 Project

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

What does The 1010 Project do?

The 1010 Project is a nonprofit organization that provides income-generating grants to indigenous development partners in Kenya and raises awareness in the United States on behalf of the global poor.

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

Website Twitter Facebook

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

Uses online donating features

HOMEPAGE

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

Has links to social media

HOMEPAGE

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

All of their contact information is easily accessible

HOMEPAGE

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

Newsletter Sign Up

HOMEPAGE

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

Uses Video

HOMEPAGE

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

RSS Feed

HOMEPAGE

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

Search Function

BLOG

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

BLOG

Use Keywords in Title of Post

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

BLOG

Comment Section

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

BLOG

Subscribe to RSS Feed

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

BLOG

Newsletter Sign Up

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

BLOG

Donation

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

Search Function

BLOG

Use Keywords in Title of Post

Comment Section

Subscribe to RSS Feed

Newsletter Sign Up

Donation

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

TWITTERUsername includes Organization name

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

TWITTER

Avatar is Organization Logo

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

TWITTER

Bio includes Keywords

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

TWITTER

Website URL

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

TWITTER

Custom Background Image

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

TWITTER

Use Hashtags

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

TWITTERUsername includes Organization name

Avatar is Organization Logo

Bio includes Keywords

Website URL

Custom Background Image

Use Hashtags

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

FACEBOOKAvatar is Company Logo

Use Keywords in Profile

Use Keywords in Description

Listed Officers

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

FACEBOOKAvatar is Company Logo

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

FACEBOOK

Use Keywords in Profile

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

FACEBOOK

Use Keywords in Description

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

FACEBOOK

Listed Officers

CASE STUDY: 1010 PROJECT

The Non-Profit Marketing Foundation

How Non-Profits are Using Social Media Well

FACEBOOKAvatar is Company Logo

Use Keywords in Profile

Use Keywords in Description

Listed Officers