Group: Win-Hawck

Background: Biryani.

The word brings mouth-watering memories of the gastronomic delights that I first sampled in my childhood, the tasty dish that I’m hooked to even today.

Nanna Mia, A masterchef of our country took this Moghal dish to a new level. Nanna Biriyani thus became a part of our traditional old Dhaka culture with his magical touch. Nanna Biriyani has been ruling the foodies for over 30 years.

The Idea:

To take Nanna Biriyani to a new level Merge it with Omega Group Open new branches nationwide To make it the biggest food chain in the country Producing top quality food Providing new level of food experience for its customers In future we are planning to open Music café where we will promote

our Dhakaiya Kawali and traditional music for our customers

Why??

Market expansion Promoting traditional food and local business Spreading Nanna’s cuisine nationwide for

food lovers and uphold our Dhakiya culture Capturing potential market and customers Making profit by using Nanna’s image Merging with Omega group for logistical

support & investment

What & Where??

Level 1:Puran Dhaka(2 years)

Level 2:Dhaka city:Firmgate UttaraBashundharaDhanmondi(3 years)

Level 3: Nationwide:ChittagongCox’s BazarSylhetEtc.(5 years)

Outlets at:

Our Brand:

Name: Nanna Biriyani Center

Slogan: পু�রা�ন ঢা�কা�রা ঐতিহ্য�, সৃ�ষ্টি ও কা� ষ্টিরা অপু�র্ব� সৃমা�হ্য�রা Mission Our mission is to spread Nanna Biriyani nationwide so everyone can have the experience of Puran Dhaka culture and traditional food. Vision Our vision is to become the leading food chain in the country Trends

We have identified that the food lovers enjoy not only the biriyani but also the culture, heritage and the festivity of Puran Dhaka.

Our Product:

Food: Biryani (normal) Vegetable Biryani Chicken Biriyani Mutton Biryani Tikkya Biryani Morog Polao Fish/ Egg biryani Shirmp Biryani Nut Biryani Pigion Biryani

Beverage: Soft Drinks Borhani Labaang Firni Doi Faluda Nanna Special Nut Sharbat Nanna Special Lemonade sharbat Ice Cream

Role of Omega Corporation:

Provide ICT support Provide Beverage and Snacks Provide logistical support Monitor quality control and administrative aspects Provide investment Ensure JIT( Just in time)

Profit Sharing:

The entire profit will be shared equally.

Market Analysis

The people of Puran Dhaka, Dhanmondi, Uttara, Firmgate and Bashundhara are mostly aristocrat who are willing to pay enough for good food.

People of Puran Dhaka are mostly foodies who likes to have good experiences with traditional foods.

The per capita income of people in our country is increasing gradually which is an indicator of increasing spending power.

People of these area are mostly conscious people who like to spend more for quality product.

Market segmentation Geographic As Nanna Biriyani is completely based on customers of the Puran Dhaka, our initial plan is to move the Nanna Biriyani outlet in a better location in Puran Dhaka with better sitting arrangement and traditional environment. After that, we will open several outlets in Dhaka city and nationwide respectively.

Demographics As our main customers are youth, businessmen, job holders etc. so our products possess potential to follow all factors of demographics such as age, sex and income.

Analysis of competitors Local level Competitors: Haji Biriyani, Mamun Biriyani, Royal Hotel, Shaad Tehari, Bismillah Restaurant

Dhaka city Competitors: Star Kabab, Fakruddin Restaurant, Malancha

Fast Food: KFC, Pizza Hut, Nandoo’s, , AnW, BFC, Pizza Inn etc.

SWOT Analysis: Strength Weakness Opportunity Threat

Exotic Brand of old Dhaka

Long run Business operation

Good reputation of Omega Corporation in market

Less costly than Competitors

Availability of resources required

Lack of Promotions

Several outlets based on Puran Dhaka

Increasing purchasing power

Increasing local demand dominated by youth

Competitions from international fast food chain

Political threat Legal risk from franchising and licensing

Promotion:

Advertising.

Social Media

Billboard

Posters &Yellow Pages.

Corporate affiliation.

Word of Mouth

What is new??

Biryani Day Experience Zone Kawali songs (Music café) Creative packaging Trade show participation Free home delivery service (for

purchase of a significant quantity) Quantity discount

Name Price

Biryani (Normal) 170

Coconut Biryani 99

Vegetable Biryani 99

Mashroom Biryani 99

Fish & Egg Biryani 149

Chicken Biryani 149

Pegion Biryani 199

Shrimp Biryani 199

Price:

Required manpower:

Chefs (Permanent & Part-Time)

Waiters

Hosts

Bussing

Financial Plan:It is reasonable to assume that given the location, size of operation, and unique concept of this restaurant, that it will produce sales in excess of the existing operation. The projections set out in this plan, however, are based on a more conservative estimate.

1st Year 2nd Year 3rd Year

30000000 30250000 30500000

2500000023000000 21500000

Sales Vs. Expense - 3 years

Sales Cost

Thank You

We are…

Win-Hawck

Mohammad Mushfiqul Haque MukitArafa FerdousImran HossainShatil Hasan