+Social Media and Marketing Portfolio

Carmela Cavallo

+ About Carmela My name is Carmela Cavallo, and I am an innovative and motivated self-starter who has a passion for current trends, social media, marketing and Disney. I have gained insightful knowledge in marketing from my professors at the College of Charleston and during my current role as Social Media Content Manager at Money Masters, Inc.

I constantly seek out opportunities to widen my knowledge of marketing and social media. I also dedicate myself to be flexible in our constantly changing world.

My marketing skills range from consumer behavior, advertising, marketing research and social media. My passion and strategic mindset for marketing are shown in all of my work.

I have also gained experience in social media marketing during my internship with the New York Islanders and Junior Achievement of New York, where I was selected by my peers to be the VP of Social Media.

Walt Disney once said, “First, think. Second, believe. Third, dream. And finally, dare” and this is my mantra throughout my daily life.

+Social Media Platform Expertise

n  Facebook

n  Twitter

n  Instagram

n  LinkedIn

n  Google+

n  YouTube

n  Tumblr

n  Wordpress

n  Snapchat

n  Pinterest

n  Periscope

+Social Media Work Experience

u Develop content for Walter the Vault’s website and blog

u Research and post daily financial literacy topics on Walter the Vault’s Facebook and Twitter

u Review and act on data provided by Facebook Analytics to create a marketing strategy to reach more consumers

u Distribute Press Releases for Money Masters, Inc.

u Achieve weekly goals of likes on Facebook page. As of February 2017, Walter the Vault currently has more than 440 likes on Facebook and continues to grow

Social Media Content Manager at Money Masters, Inc.

+Walter the Vault Analytics

+Social Media Work Experience “Walter the Vault”

+Social Media Work Experience “Walter the Vault”

+ Social Media Work Experience

u  Interned with Junior Achievement and with the New York Islanders

u Created a product and sold it at the New York Islanders Team Store

u Sold out of product within one day and sold product to New York Islander players

u Project had 4 different departments: Marketing, Social Media, Finance and Production

u Selected by peers to be the Vice President of Social Media

u Supervised and managed the Social Media team and designed innovative presentations

u Developed content on various social media platforms and communicated with consumers

u Conducted surveys to market and promote product

u Effectively managed numerous projects simultaneously in a timely manner

u Successfully worked with team members to ensure all deadlines were met

Social Media VP at Junior Achievement of New York

+Personal Social Media Experience

I have a personal blog that I regularly post about Walt Disney World news, Disney College Program tips, Disney vacation advice and much more.

Disneyology is the study of Disney, magic and pixie dust! It may be a coined phrase but to me it’s a way of life!

I create my own content and market my blog through various Disney Facebook pages and other social media outlets.

My goal of this blog is to share my passion for Disney with as many people as possible and to have my readers share their own passion for Disney with me.

Disneyology

+Writing Samples: Blog Posts

+ Writing Samples: Blog Posts

+Personal Social Media Experience I have a LinkedIn account and a YouTube channel that I regularly update and facilitate.

For LinkedIn, I currently have more than 350 connections. The best part about LinkedIn is that I can connect with people and build professional connections and relationships.

For YouTube, I created a channel to commemorate my Disney College Program and to help aspiring Disney College Program participants. My Concierge cast member video has over 5,000 views. I am really thrilled to have helped applicants with any questions they may have on the Concierge role.

+Personal Social Media Experience

+Personal Social Media Experience I have an Instagram account where I mostly post about my Disney College Program experience and pictures that I took at Walt Disney World

I have a passion and an eye for photography. I enjoy taking high quality photos for my social media accounts

+Personal Social Media Experience: Instagram Posts

+Personal Social Media Experience: Instagram Posts

+Personal Social Media Experience I was asked by Disney Careers Instagram account to use my photo for their campaign

+ Photography

+ Photography

+ Photography

+Writing Sample: Press Release

+Writing Sample: Press Release

+Marketing Project: Walt Disney World Marketing Audit

u Designed a marketing audit for the Walt Disney World Resort in my consumer behavior class

+ Marketing Research Project: Does Social Media Influence Beauty Product Purchases?

u Participated in a project in my marketing research class that involved researching how social media influences beauty product purchases

u Conducted surveys and reviewed and acted on the data provided by Qualtrics software

+ More Information

https://www.facebook.com/Walter-the-Vault-258303386842/?fref=ts

Walter the Vault Facebook Page

Walter the Vault Twitter Page

Personal Blog- Disneyology

LinkedIn Profile

YouTube Channel

https://twitter.com/walterthevault

https://disneyology.wordpress.com

https://www.linkedin.com/in/carmela-cavallo-18b650110

https://www.youtube.com/channel/UCMYQ3KXoa9msCRpvq7w8mlg

E-mail: carmelacav@aol.com

Thank You!