Carlos Saavedra, PepsiCo - Harnessing Emerging Culture to Engage Millennials

Post on 25-Jan-2017

980 views 0 download

Transcript of Carlos Saavedra, PepsiCo - Harnessing Emerging Culture to Engage Millennials

PowerPoint Presentation

VIDEO 1

HARNESSING THE POWER OF EMERGING CULTURECARLOS SAAVEDRASenior Director, Culture Strategy & Innovation

We are living in a world of exponential changeShorter Cycle Times

300 DAYSTo reach 1 million Facebook users10 DAYSTo reach 1 million Periscope usersFASTER

Lower Barriers to Entry