© Copyright 2000-2011 TIBCO Software Inc.

DEALING WITH EXCEPTION:Solving Unforeseen Operational Challenges with tibbr

STEVE SIU

Chief Executive Officer, CargoSmart Limited

Chief Information Officer, OOCL

© Copyright 2000-2011 TIBCO Software Inc.

Shipment Exceptions Challenge

• Shipment Exceptions occur day-to-day, affecting timely delivery of

cargoes

OCEANORIGIN DESTINATIONOUTBOUND INBOUND

BR Submission

SI Submission

Discharge at

Last POD

Vessel

Departure

Transshipment

Loaded

On Board

Empty Return

Cargo failed to load on the intended

vessel

Result in ETA delayed at Last

POD

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How shipment parties deal with it today?

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Old Way of Exception Communication

Information was scattered, with low transparency

Ashley, your shipment is rollover to arrive on Aug

05

Eva, the shipment is very critical, Aug 05 is

too late

Eva, please inform consignee

Shipper Customer

Service

Shipper Customer

ServiceConsignee Logistics

Manager

Carrier

Operator

Shipper Customer

Service

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Example: Sinotrans Guangdong Co Ltd

• Handles 200–300K TEU shipments yearly, but handles more

than 20 exceptions daily under such vast network

Picture Source: Website

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New Generation of Monitoring & Collaboration

through CargoSmart Platform + tibbr

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Priority Shipment Monitoring + tibbr

•Shipment exceptions are monitored under CargoSmart

Priority Shipment Monitoring

•Detected exceptions are automatically posted to tibbr subjects

•Collaboration begins right away, with transparency among all

parties.

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tibbr Subject Hierarchy: Privacy is Key

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• All involved parties are now clear of the shipment situation

Monitoring & Collaboration in Single Platform

Consignee Logistics

Manager

Shipper

Customer

Service

Shipper

Logistics

Manager

Forwarder

Operator

Carrier

Operator

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Benefits

• More Focus

– Discussion threads are grouped by Subjects in different Hierarchies for easy navigation

– Easy to keep track of discussion threads. Topic under discussion will not fan out

– Filters allows user to customize their view on discussion threads

• More Responsive

– Replying short message promotes quick and instance response, while email is only

checked several times a day at most

• More Cooperative

– Every involved party linked up in the same loop for collaboration

• More Transparency

– Shipment status are shared among all involved parties

• Subject subscribers from different companies form cohesive groups for

problem tackling

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Vision and Trend

•A platform connecting all shipment parties, including

carriers, shippers, consignees, forwarders, truckers, etc

•Building a dialog with co-workers, customers and

partners, facilitating collaboration

•Transform the way people work and live

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Thank You