Transcript of Cargill Corn Milling North America Creating and Integrating Strategies to Succeed in Difficult...
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- Cargill Corn Milling North America Creating and Integrating
Strategies to Succeed in Difficult Economic Times Alan Willits
President, Business Unit Leader Cargill Corn Milling North America
WSQA Symposium 2009 CONFIDENTIAL. This document contains trade
secret information. Disclosure, use or reproduction outside Cargill
and inside Cargill, to or by those employees who do not have a need
to know is prohibited except as authorized by Cargill In writing.
(Copyright Cargill, Incorporated 2009. All rights reserved.)
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- Cargill Corn Milling North America Agenda 2 Strategy Process
Annual Business Planning Process Adjustments to Plan
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- Cargill Corn Milling North America Development to Deployment 3
Strategy Review Process Performance Management Process Annual
Business Planning Process
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- Cargill Corn Milling North America 4 Core Competencies Current
Strategy Annual Strategy Review Update Current Strategy Strategic
Plan Market Inputs Continue with Current Strategy Design New
Strategy Strategic Review Process
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- Cargill Corn Milling North America Strategy Development
Consumer 5 Population Dynamics Economy Impact Health and Wellness
Product Line Implication s Competitor Customer Cargill Outside-in
focus
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- Cargill Corn Milling North America 1988 Obesity Levels: Men
16.0 % Women 21.5% Source: Center for Disease Control and
Prevention 2007 report and National Center for Health Statistics
2007 report 6 Obesity Rates
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- Cargill Corn Milling North America Consumer Focus 75% of
Americans are concerned with their weight (compared to 66% in 2006)
69% make dietary changes to lose weight 67% are making changes to
improve the healthfulness of their diet 7 Source: International
Food Information Council 2008 Report Consumers are Increasingly
Focused on Managing Weight
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- Cargill Corn Milling North America Consumer Focus Types of
dietary changes include: Changing the portion sizes of the meals or
snacks (60%) Reducing the number of calories consumed (57%) 8
Consumers are Increasingly Focused on Reducing Calories Source:
International Food Information Council 2008 Report
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- Cargill Corn Milling North America 3 9 Consumers Read Labels
Most Frequently Searched on Labels 1 2 4 5 7 6 1.Calories (57%)
2.Sugars (40%) 3.Sodium (35%) 4.Total Carbohydrates (24%) 5.High
Fructose Corn Syrup (21%) 6.Total Fat (20%) 7.Caffeine (17%)
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- Cargill Corn Milling North America 10 STRATEGIC VALUE ADDED
FUNDAMENTAL Growth and Profitability Company Leadership Technical
Insights Market Consumer Insights Innovative Marketing Reliability
Customer/Sales Team Customer Point of View
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- Cargill Corn Milling North America What Customers Value 11
Leadership Growth and Profitability Technical Insights Market /
Consumer Insights Innovative Marketing ReliabilityCustomer/Sales
Teams Leadership Growth and Profitability Technical Insights Market
/ Consumer Insights Innovative Marketing Reliability Customer/Sales
Teams Competitor A Distinctive (>4.0) Superior (3.6-3.9) Average
(3.1-3.5) Problem (3.0)
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- Cargill Corn Milling North America Quality and Reliability What
Drives Customers Behaviors? 12
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- Cargill Corn Milling North America New Product Development What
Drives Customers Behaviors? 13
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- Cargill Corn Milling North America Supply Chain Efficiencies
What Drives Customers Behaviors? 14
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- Cargill Corn Milling North America Business Opportunities What
Drives Customers Behaviors? 15
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- Cargill Corn Milling North America Strategy Summary 16
Outside-In Process Data Driven Qualitative Quantitative Consumer
Input Customer Input Distinctive Value
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- Cargill Corn Milling North America Development to Deployment 17
Annual Business Planning Process Strategy Review Process
Performance Management Process
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- Cargill Corn Milling North America Annual Business Planning
Process 18 Strategic Plan Corn Milling Business Plan Facility Plans
Product Line Plans Process Development Group Plans Corn Milling
Scorecard Functional Area Plans Department Plans Facility
Scorecards Individual Key Result Areas Phase 1 Phase 2 Phase 3
Phase 4
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- Cargill Corn Milling North America Members Cross Functional
Group Emerging Leaders Responsibility Follow Process Assure
Alignment Meet Deadlines 19 Tiger Teams
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- Cargill Corn Milling North America Alignment Process 20 Line of
Sight
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- Cargill Corn Milling North America 21 Scorecard Alignment
Model
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- Cargill Corn Milling North America 22 Strategy and Annual
Planning Process Current Strategy Annual Strategy Review Update
Current Strategy Strategic Plan Key Results Areas Core Competencies
Market Inputs Continue with Current Strategy Design New Strategy
Annual Business Planning Process
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- Cargill Corn Milling North America 23 Difficult Times Hunkering
Down Gross Investment Capital Travel Base Salary Freeze Headcount
Control Learning & Development
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- Cargill Corn Milling North America 24 Difficult Economic Times
Idea Campaign 2-Weeks Over 400 Ideas Many Ideas Implemented Over
$1,000,000 Saved Baldrige Award Celebration We asked How might we
reduce costs without negatively impacting our customers or core
business?
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- Cargill Corn Milling North America 25 Summary
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- Cargill Corn Milling North America Creating and Integrating
Strategies to Succeed in Difficult Economic Times Alan Willits
President, Business Unit Leader Cargill Corn Milling North America
WSQA Symposium 2009 CONFIDENTIAL. This document contains trade
secret information. Disclosure, use or reproduction outside Cargill
and inside Cargill, to or by those employees who do not have a need
to know is prohibited except as authorized by Cargill In writing.
(Copyright Cargill, Incorporated 2009. All rights reserved.)