Post on 19-Jan-2015
description
Car Free MaineMaking the Connections
Wpu1C
4
5
Social Networks Transit Networks
Full Pitch Deck
Suite of Location-Based Networking Tools designed to enhance non-automotive transportation connections throughout the State of Maine.
Local outreach effort builds on local partnerships and forges strong connections between transportation providers, government agencies, local tourism bureaus, chambers of commerce, NGOs and local businesses
Marketing effort focuses on young adults in NY and Boston Metros between the age’s of 18-30 and 30-40 years old
2
CarFree Maine
Cafe'Farmers Market
Emerging generations are moving into downtowns, driving less, walking more, living in smaller homes[...], preferring local businesses, [...] prioritizing health, going green and
valuing community and social networking like never before.-Neil Takemoto www.cooltownstudios.com
• In the City of Boston (not including Cambridge, Newton
etc...) almost 92,000 people do not own a vehicle.
• Almost 300,000 people commute to work via Public Transportation Regionwide
• More than half of all Transit Users are in the 24-44yr/old
Age Group
• 1/3 of users (100,000) use
Mobile Transit Apps*
41 %
10%
50%
Boston Metro Region Commuters
Statistics from, 2005-2009 American Community Survey 5-Year Estimates
*Joshua Robin, Director of Innovation and Special Projects at the MBTA, http://transportationnation.org/2011/05/13/boston-upwards-of-13-of-ridersM-use-transit-app-tools/)
Car, truck, or van -- drove aloneCar, truck, or van -- carpooledPublic Transportation
5%5%
14%
58%
14%5%
Commute via Public Transportation
16 to 19 years 20 to 24 years25 to 44 years 45 to 54 years55 to 59 years 60 years and over
“Is Digital Revolution Driving Decline in U.S. Car Culture?”
Article: http://adage.com/digital/article?article_id=144155
“Carmakers' next problem: Generation Y
People in their teens and twenties are more interested in gadgets than cars”
http://www.msnbc.msn.com/id/39970363/ns/business-autos/
“Young people aren't simply swapping cars for buses or bikes; they are choosing to own and use other technology instead, such as smartphones and tablet computers.”
"Previous generations found freedom and flexibility through the car. But Generation Ys find their freedom and flexibility by staying connected to their friends, family and workplaces through the various information devices - like their laptops, or iphones.
"They can stay connected on a bus or a train. They can bring the office with them. They can bring their study with them. They can bring their friends with them. They can't if they're driving."
-- Peter Newman, Curtin University, Perth, Australia, quoted in the West Australian, www.humantransit.org
-www.shareable.com
What if you want to get out of the city every
once in awhile? Where can you go without a
car?
You can take the train to Maine!
7
Nearly 500,000 people a year ride the Amtrak Downeaster between Boston and Portland
Maine with an extension to Freeport and
Brunswick scheduled for operation in Fall of 2012.
? ?!!!
Welcome to MaineDowntown, Shops, Beaches, Hotels Attractions, Mountains?
“You can’t get there from here”
20 Miles
We’ve arrived in Maine... Now what?
Getting from the train station to hotels, beaches, trails, restaurants etc... can be confusing for the uninitiated. Without convenient connections
many potential riders see no other option than to rent or drive their own vehicle instead. Which means spending a third of their budget on gas,
and a third of their time sitting in traffic.
8
9
Out of the 12 stops between Boston and Brunswick only Freeport lacks a
fixed-route local transit system. Other connections include Intercity busses, an extensive island ferry system and the Maine Eastern Railroad to Rockland. However,
keeping track of these connections can seem impossible.
10
CarFree MaineSolution
After researching and planning the trip on the CarFree Maine web page, the user
finds the local transit connection via the GPS-enabled Mobile app
11
■ Simple interface allows personalized travel choices involving multiple transportation networks, modes, schedules and wayfinding systems.
■ Utilizes collaborative mapping/Geo-networking technology
■ Promotes Sustainable Transportation by connecting riders to underutilized portions of transit networks
■ Interface will be optimized for user-generated content on both web and mobile platforms
■ Allows users to post reviews via OpenStreetMap portal, video logs and social networking profiles (Integration w/Facebook, TripAdvisor, Yelp, Gowalla, Foursquare, Twitter, Wikitude...)
Brunswick
Ride Stay Book
Eat Bike Walk
Find Map Position
12
Brunswick
Ride Stay Reserve
Eat Bike Walk
See Learn Map
CarShare
MapsSchedulesClosest
BusRail
Bike Trails
Tickets
BrunswickTransportation
13
Browser Window
xSearchhttp://www.carfreemaine.org/
CarFreeMaine
CarFree Maine
Blog
Express see all
Transportation Resources Along the Maine Coast
Local
Destinations, Events, Activities
Map
Localsee all
Connect BookRoutes
Map your route, make suggestions, share
waypoints, photos and videos, get group
discounts and more!
Mobile App
Connect With
Media
Browser Window
14
CarFreeMaine-Transportation
rail bus carshareferry cycling
BrunswickFreeport
Portland
Old Orchard Beach
Saco/Biddeford
Wells
Dover
+2
+2
+2
Transit Options
The Plan
ConceptResearch
Development
Market
Concept and Development Strategies
Open Source/Commons
fT
Social Media
Mobile
Location/GeoSocial Networks
GPS Navigation
GeoCaching
Online Mapping Formats (GTFS, GIS, KML)
OpenStreetMap
Social Transportation
Collaborative Mapping
Electronic Data
Social Transit
Build Play Value Critical Mass
From a presentation by WAZE founder Diann Eisnor “Game Mechanics and LBS: Crossing the LBS Chasm”
A few innovative programs such as NextTrain, Roadify and Waze utilize user-generated content to provide data where
proprietary systems are ineffective. User-Generated Applications can be incredibly effective if they reach the
critical mass of user-interaction . Waze founder Diann Eisnor recommends the following formula for building a user base-
Inventory of Transit Alternatives along Downeaster Corridor
User-Friendly Interface utilizing GO-SYNC (GTFS-OSM Syncronization) and TRB Multimodal Data
Beta Community of “Transit Pioneers”(Early Adopters)
Local Partnerships (Non-Profits, Local Businesses, Universities, Transit Agencies etc...)
Technology Community
Build 18
Online Offline
Communities of Interest
“Livable Streets”, Streetsblog, Streetfilms,
“#CarFree” Boston Music Scene, Cyclists
“OffManhattan”, “Planetizen””Treehugger” “Bostonist” Gothamist”
Local Partnerships
Non-Profits, Tourism Bureaus, Chambers of Commerce, Downtown
Association
MDOT, NNEPRA, GPCOG, PACTS, MBTA, MCT
Travel Blogs
Business Sponsors- LLBEAN, Outfitters, Cycle Shops. Concert/Festival
Promoters
Interface Mapping
Web Features- User Profiles,
Dashboard,Listing, Recommendations
Mobile Features- Timestamps, Tracking,
Check-ins, Media Upload, Real-Time Reviewing
Integration- HTML5/Native Hybrid App, Web and Mobile utilize Open API Integration
Database of existing transit options
combination of GTFS, OSM, AVL, Open511
formats
Trip Planner- OpenTripPlanner, NextBus, Catapulter, must operate on
multiple formats
Transit-Map Overlay Design
inspired by NextMap
“Freemium” Services- Direct Booking, Planning,
Full Tour Packages, Discounts
19Play
Successful developers often provide incentives to encourage users-participation.
“Geo-Social” Networks like foursquare and Gowalla add elements of
gameplay by awarding “badges” and “mayorships”
“Local Deal-a-day” platforms such as Groupon and Living Social are some of the fastest growing segments in the e-commerce space and are
increasingly utilized in tandem with foursquare and Gowalla.
20Play
Green Branding meets Game Mechanics
While some “green enrepreneurs” have found it difficult to sell a product based on environmental impact alone,
the “green brand” can provide a powerful incentive when applied to game mechanics.
•Carbon Footprint Calculator• Carbon “Credits” • “Mode Shares” • Calorie Counter• Mileage Log• Fuel Savings Calculator
Incentives will be given for users to-
• Upload geotagged data• contribute map visuals• Utilize as many transit modes and
systems as possible• suggest a trip, route, vacation or
place• contribute travelog (including video,
blog, photo, audio)
Possible incentives-
Value
Transit Providers
Environment
Local Economy
User
➡ Spends less money on Gas, Insurance, Parking, Tolls
➡ More exercise ➡ Low-Impact accessibility to
recreation, wilderness protected areas
➡More time to read, write, research etc... instead of driving
➡ Increase Ridership➡ Free, Accurate, Real-Time Data➡ Ability to engage directly with
customers and stakeholders➡ Saves money on consulting fees➡ Data on multimodal travel
patterns helps identify “weak links”in the multimodal system and
allows for efficient allocation of resources
➡ In-App Booking Capability streamlines ticketing procedures
➡ Less Cars=Less Carbon ➡ Transit use, walking, cycling promotes dense,
mixed-use village centers➡ Density=Less Sprawl➡Less Sprawl= Protects family farmland, wildlife
habitat, wetlands, open spaces➡ Less Sprawl= less toxic runoff from pavement➡ State and National parks made more
accessible with less of an impact
➡ Downtown Businesses near rail/transit find more customers with less vehicle
traffic➡ Online packages can include Hotels,
Restaurants, Thrift Store Hunts, Bicycle Shops, Outdoor Outfitters, Rafting Trips,
Kayaking➡ Ability to reach younger customer base➡ access to transit can be key factor in
attracting educated talent for the workforce
➡ Coordination with Farmer’s Markets, Art’s Events, Festivals, Fairs, Museums
etc...➡ Coordination with “Nature-Based
Tourism” Brand
■ Potential “Lighthouse Customers”- Cyclists, Urbanists, Environmentalists, “#CarFree”, Students, Adventure Travelers, “Green Tourism”, Backpackers, Cycle Camping families, Boaters, Agritourist’s (Farmer’s Markets, CSAs, Common Ground Fair etc), Climate Activists, Artwalk Tours
■ Expanded User Base- Arts/Cultural Tourists, Conference Attendees, Film Festival-goers, Music Festival-goers, Shoppers, Thrift Store Explorers, Retirees, Minor League Sports Fans, Young Families, Seasonal Residents, Island Residents, Summer Campers/Counselors, Skiers, Winter Sports enthusiasts
22Critical Mass
Applications that rely on user-generated content must reach a “Critical Mass” threshold of roughly 300 users to be effective. The challenge in Maine is to reach this critical mass in an area
of relative low population density.
Goal- Identify “Champions”, “Lighthouse Customers” i.e. small percentage of highly engaged users who contribute majority of content in early phase
23
Further Information
Detailed presentation outlining existing and potential locations where CarFree travel is
possible in Maine
Why CarFree?-
Why Maine?-Outlines specific strategies for the implementation
of regionally-appropriate transit technologies. Argues that public transportation can be a viable
option in rural areas
Market research outlining the social/economic impact of automobile dependency on rural areas and why Generation Y is overwhelmingly rejecting the Car.
Presentations can be found at www.carfreemaine.org, or http://www.slideshare.net/newmediatransit email-ajawitz@newmediatransit.comTwitter-@carfreemaine
Presentations-The CarFree Corridor-