Have you considered Affiliate Marketing?

Zaynab AhmedMarketing Executive

Francis Consultancy Ltd.zaynab@francisconsultancy.com

@francisconsults

linkedin.com/francisconsultancy

facebook.com/francisconsultancy

About MeWho Is Using Affiliate Marketing?

Affiliate marketing has been around for 12 years

It is now one of the highest grossing channels for marketing spend

Is Affiliate Marketing new?

At its core, affiliate marketing is simply using one website to drive traffic to another.

So what is Affiliate Marketing?

• Is a subset of Internet Marketing, a.k.a. Performance Marketing

• What is it about? Driving sales through third parties (I place your banner on my site and you pay me)

• Anything from mobile phones, holidays, dating, adult, finance, gaming to retail

• Different models: CPC, CPA, CPL Also CPM

• Affiliates (Publishers), Advertisers (Merchants) and Networks

• Agencies and technology solution providers

• Other areas to consider within Internet Marketing: Web Design and Creative, SEM (SEO), Display advertising (Behavioural re-targeting - Criteo), E-mail Marketing,Social Media, Mobile, Brand strategy consultancy, Online Reputation Management(tripadvisor example)

About MeAffiliate Marketing

• Product & price comparison sites (moneysupermarket.com)

• Cashback / rewards sites (quidco.com)• Voucher & discount sites (vouchercodes.co.uk)• Communities (blogs, forums, social media

sites, intranets)• Content sites

Already familiar with Affiliate Marketing?

Product & price comparison sites

Cashback / rewards sites

Voucher & discount sites

Communities (blogs, forums, social media sites, intranets)

Content Sites

Constantly shifting nature of digitalThe potential is massive!

• The opportunities presented by digital are significant and growing with no sign of slowing down.

• Companies want to capitalise on these opportunities.

• They need people with passions, intelligence and drive to help them.

Affiliate Marketing

Digital offers ‘instant feedback’ so any marketing efforts can be tracked and optimised.

Feedback

FeedbackFeedback

You might start at an agency and end up working client side after a year or two

Possible Career Path

Affiliate Marketing

Client - based Agency

-PPC-SEO-Social Media-Account Management

Mobile phones, holidays, dating, finance, gaming, retail

27/02/12

• Don’t worry if you don’t know what to do, but do know what you don’t want to do

• There are no right or wrong profiles. If you have the right skills, employers generally just want someone who can do the job well and quickly

• Understand that as a recent graduate you are more likely to start at the bottom of the ladder

• Technology is changing rapidly, this means opportunity

• Money is not as good as banking, but the job is much more satisfying!

• The more IT literate, the better

• Transferrable skills

About MeIs Internet Marketing For You?

1) Set up Google Alerts 2) Get a Twitter account 3) Update your LinkedIn profile4) Google yourself! Happy with the results? 5) Brand yourself online

5 Tips for Your Job Search

• We are used to looking after red brick talent• You are likely to get feedback and tips on how

to perform at interview• Leading to a greater chance of success in

landing a job• We build relationships with employers which

can pay dividends in your future career

What can Francis Consultancy do for you?

• LinkshareGlobal online marketing agencyOwned by an enormous e-commerce player and based in the US, with teams in Japan, the UK and Canada

Our Main Client

• Account Executive • £18,000 – £24,000• Fantastic training and progression in

international, market-leading companies• Private medical insurance, a matched

contributory pension scheme, permanent health insurance, season ticket loan, Give As You Earn, cycle to work scheme membership and free subsidised foreign language study sponsorship

What Do They Offer?

Sound good?

Send a CV to zaynab@francisconsultancy.com and let us help you land the perfect grad job!

Want to Apply?

Thank You

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σας ευχαριστώ

Any Questions?

@francisconsults

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Zaynab AhmedMarketing Executive

Francis Consultancy Ltd.www.francisconsultancy.comzaynab@francisconsultancy.com