Post on 08-Aug-2015
Why do we care? 15 million people providing care to loved ones
with dementia Anxiety and agitation are a significant
challenge for caregivers and their loved ones Music has been shown alleviate agitation and
anxiety
What is Care Song?
Goal: Improve Quality of Life of caregiver and their loved one
Solution: Coordinate favorite music, caregiver guidance, and available technology to reduce anxiety/agitation in loved ones with dementia.
What’s out there?
None of these products provide a simple, affordable, in-home solution that utilizes technologies that we already have.
Features
Ability to select playlists Set the threshold on the interface (heart rate) Compatible with multiple devices Set automatically to alleviate sundowning Educational videos
Room for Expansion Track BP, movement, body temperature Home automation
Money behind the Mission…
Start Up costs = $61,000 Website Development: $45,000 Website hosting and
Management : $10,000 Marketing: $6,000
Online Ads: $5,000 Triangle Caregivers
Conference: $1000 Word of Mouth
Monthly Maintenance = $5,000 Customer Service-=$3,000 Website: $1,500 Marketing : $500
Care Song is a Subscription Service
Monthly cost break even:
$4.99 @ 1000 users
$9.99 @ 500 users
$14.99 @ 330 users
$19.99 @ 250 users
1 100 250 500 1000 1500 2000 3000 4000 5000$0.00
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
Monthly Subscription Revenue per Price Point