Car Guy Nation/Scion "Road To SEMA" Case Study

Post on 03-Jul-2015

146 views 0 download

Tags:

description

October 2012: A cross promotion between Car Guy Nation and title sponsor Toyota/Scion to launch the new Scion FR-S. This campaign documented across social media channels the vehicle build using participating vendor parts, then driving from New York to Las Vegas stopping for hosted parties at Scion Dealerships. Enthusiasts following along came to see the vehicle on display in their local town, eventually the car was positioned as a "Featured Vehicle" on display at the 2012 SEMA Show.

Transcript of Car Guy Nation/Scion "Road To SEMA" Case Study

ROAD TO SEMAC A S E S T U D Y

2

Win on Sunday, Sell on Monday

3

The Story : The Scion Road to SEMA

“The Build” (on our blog and social media)

5

“The Build”

“The Build”

7

“The Build”

“The Build”

“The Build”

“The Build”

On The Road (on our blog and social media)

On The Road

On The Road

 

 

 

SEMA: Vendor Testimonials

 

 

Steve Hatanaka, Scion Division, Toyota Motor Sales Lee Davis, Luna-C Clothing

David Borla, Borla Exhaust

Gary Savage, Braille Battery

René Wolters, Vredestein Tire

Tony Jackson, Eibach Springs

Steve Jardine, Johnstons Toyota/Scion

Brian Paravicini, Airaid

Adam Pitale, Adam’s Car Care

Post-SEMA: More Exposure

Autoweek Magazine

G4TV/Attack of the Show

The Result

Exposure Channels

Total Impressions