“Capturing Value From RFID”Presented by:

David L. Knupp

Schering-Plough Corp.

Pharma

ConsumerHealth

•LBU Cattle•LBU Swine•PBU•ABU•CABU

Animal Health

Global Animal Management, Inc.

• Wholly owned subsidiary of Schering-Plough

• Separate organizational and management structure

• Financially Stable

GAM: Mission Statement

Global Animal Management:To become the leading provider of

verification and data management services to the food animal industry.

Tri-Merit OverviewSchering-Plough Animal Health

Corporation

Global Animal Management, Inc.

c/c stocker auction bckgrnd’r vet fair fdlt packer

“vertical” data (movement)

“horizontal” data (productivity, health mgmt, age, source, process, breed, label)

NAIS for disease management

retail

#1 Market Trend: Food Safety

Source VerificationProcess VerificationAge Verification Movement Verification[NAIS]

What are the current market trends for the cattle producer….

• Many markets are now paying a premium for source, process and age verified cattle.

• Many feedlots are starting to look for source, process and age verified cattle to fill their yards.

• Packing Plants and Retail Chains (McDonalds and Wal-Mart) are looking at source and age verification as their latest product niche to regain our export market.

Common Misconceptions

• RFID is expensive

• RFID is complicated

• RFID is a burdensome

Value Added Opportunities

This is what Tri-Merit is all about!

• Age Verification

• Source Verification

• Health History Verification

• Future classifications: Organic, All Natural, NHTC, Grass Fed, COOL etc.

What is Tri-Merit?

Web-based certification system developed by Global Animal Management in collaboration with Schering-Plough Animal Health.

Built on Six Primary Principles

1. Certification of Individual or Groups of Animals2. Unique animal ID system3. Local Control of Data4. Flexibility for Scale Up to NAIS5. Intuitive, Simple & Practical Data Entry6. Increasing Individual Cattle Value with Low Input Costs

Pasture Cattle Program

WEB BASEDWEB BASEDAge VerificationSource VerificationHealth History VerificationMovement Verification

“Road Map”

• Tri-Merit is also a “Road Map” for future verification needs.

• Tri-Merit will have 2nd, 3rd, 4th, etc generations providing value and compliance in the market place.

Age & Source Verification4 Keys to Age/Source Verification:

• Keep calving records (on paper, not just in your head)

• Identify calves in some way• Be willing to share records with other segments• Do a little prep work to determine marketing

options

Benefits of

• Premiums Paid for Certification• Moves Generic Cattle to “Brand-Name” Cattle• Preparation for Future USDA Regulations• Practical Solution with a Tangible “Product”• Easy to Use

IsIs

• Source Identification • Age Verification• Health History Verification• Portal to NAIS• Flexible Value Added System

Is NotNot

• Total Herd Health Records• Qualified Select Sales Program• Strict Vaccination Program• Strict Weaning Program • Imposed Process Certification

•NAIS Compliant•ISO Compliant•Unique Individual Packaging•Packaged in Sequential Order•Cost Competitive

Available Configurations

• EID (RFID) only

• EID with Small (calf) Panel Tag

• EID with Large (feedlot) Panel Tag

• What factors should go into your decision in choosing a system for addressing Food Safety & Consumer Confidence?– Flexibility to meet data collection requirements– Address all four data value streams

• Movement Verification [NAIS]• Source Verification• Process Verification• Age Verification

– Cost effective– Strong field support– Stability of service provider– Responsive technology platform– Dedicated technology service support staff– Dedicated staff to meet evolution of consumer and government

requirements

TriΔMerit

Meets All theCriteria

Your Role in Food Safety……

The journey of a thousand miles begins with the first step..

Unknown The first step is yours…..

ask us about Tri-Merit™

Thank You!For More Information

David KnuppGlobal Animal Management, Incdavid.knupp@mygamonline.com

309-337-9039www.tri-merit.com

www.mygamonline.comwww.animal-track.com